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Case Study Ben and Jerry's Ice Cream - Essay Example
Pages 3 (753 words)
This essay is about Ben and Jerry's ("BJ"), a premium ice cream and confection manufacturer, that has a distinct corporate culture and vision that provides its employees with a strong motivation. The goals of the company are centered on product quality, economic profitability with employee advancement…
According to the research "Ben and Jerry’s Ice Cream" findings, the first characteristic of BJ that positively impacts employees is the company’s respect for people. In fact, the organization specifically states that it strives to “...show a deep respect for human beings inside and outside our company and for the communities in which they live” (Ben and Jerry’s 1). Whether through their commitment to assisting small family farms or their goal of empowering the people who work for them, BJ has an obvious corporate culture of respect for individuals. The impact of this culture cannot be underestimated. Corporate culture can be the “the hardest part of managing any enterprise...,” and those companies that “know how to develop their cultures effectively enjoy significant advantages in both the productivity of their organizations and the quality of work life for employees” (Shulz 29). In the BJ mission statement, they specifically identify a corporate culture that, in part, seeks to “meet human needs and eliminate injustices” (Ben and Jerry 1). This approach touches the needs of employees to engage in meaningful and responsible employment.
A second notable characteristic of the BJ culture is to provide for individual employee enrichment. In addition to generally stating that they care for people, the company actually does it by using the principle of job autonomy to provide the individual worker with a sense of significant contribution to the final product. ...