Consumer Behavior - Essay Example

Only on StudentShare

Extract of sample
Consumer Behavior

Besides, there a number of such factors such as the subculture, the stage of life, age demographics, the personality and perception and so on. In this research, we will be identifying those factors and exploring their impact on the buying decision of the consumers for fashion goods.
We are living a global village, where culture frequently come into contact with one another and as a result affects them. As the level of communication and interaction are growing with the rapid advancement in information and communication technology, with the same acceleration fashion is changing. One of the main factors that influence these changes in the demand of fashionable goods is consumer behavior. Consumer behavior is a complicated and diverse area of study. Since marketing is based on identifying, anticipating and providing customer needs it is important to understand them. There are two predominant types of buying: consumer buying, which consists of buying products for personal use, and organizational buying, which involves buying for organizational purposes. For marketers to satisfy consumer needs more fully than competitors it is important to recognize the elements that influence buying.
This research proposal will identify the main factors influencing consumer behavior patterns, particularly when purchasing fashion items. ...Show more

Summary

The aim and objective of this research is to identify the influence of various factors such as consumer behavior on the demand of fashionable product. It will also try to explore that what factors really motivate the purchase of this product. We will also be comparing the store loyalty of fashionable items and non-fashion items…
Author : hillsdamaris
Consumer Behavior Essay essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Consumer Behavior Essay"
with a personal 20% discount.
Grab the best paper

Related Essays

Consumer Behavior Essay
The company was of the belief that this would increase the sales. The company introduced the new design to showcase its partnership with World Wildlife Fund and raise funds and awareness to protect polar bear and its habitat. The danger of extinction of polar bears has grabbed the attention of the public worldwide and people resonate with idea of contributing to saving the species.
4 pages (1000 words) Essay
Consumer Behavior
Name Course Instructor Date Consumer Behavior The aspect of motivation plays a major role in determining consumer behavior. Analysts and researchers argue that the instincts and needs of individuals have to be manipulated in such a way that they are inclined towards convincing individuals to making purchases.
3 pages (750 words) Essay
Consumer Behavior Essay
In the decision making of the consumer, information definitely affects how the customer goes about before buying a particular product. In this case, through the GoodGuide app, the consumer is forced to reevaluate her product preference because the product that she usually buys has scored poorly, to be modest, on the GoodGuide app.
4 pages (1000 words) Essay
Essay on Consumer Behavior
Based on this notion, it becomes apparent that Volkswagen is also quite likely to be strongly influenced by the consumer behavioural trends persisting in its target market which especially comprises of young age people from the urbanised regions in various geographical areas.
3 pages (750 words) Essay
Consumer Behavior Master Essay
In general, for a major purchase there are six stages to the Consumer Buying Decision Process. It is important to realize that the actual purchasing is only one stage of the process and not all decision processes end up in a purchase. Besides it is also important to realize that it is not necessary for all the purchases to follow all the 6 stages.
17 pages (4250 words) Essay
Consumer Behavior Bachelor Essay
And, adopting a very narrow and fixed perspective they tend to think that there is only one cars' market. However it is abundantly clear that customers' uses and expectations from cars' may vary from one customer type to another and each sold car may serve to fulfill different needs.
14 pages (3500 words) Essay
Consumer behavior essay
Brand: brand plays an important role in influencing consumer’s decision making. The consumer has been using this brand for quite some time and hence is familiar with it. A brand with which a consumer associates positive attitudes is
4 pages (1000 words) Essay
Consumer behavior essay
The GoodGuide is basically an application that provides the user with ratings on products in three categories such as health (nutritional facts of products), environment (impact to the environment), and society (ethical
4 pages (1000 words) Essay
Consumer Behavior
Various methods have been applied correspondingly, in order to understand such factors. For example, various secondary sources have been evaluated in order to gain information about the factors that influence
12 pages (3000 words) Essay
A short essay about consumer behavior
Under consumer behavior, the customer plays three key roles; buyer, user and payer (Kuester 110). Consumer behavior also places a lot of emphasis on customer relationships, marketing, consumer retention, personalization and customization. The
1 pages (250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT