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Maverick Computer Breakers - Assignment Example

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Maverick Computer Breakers

While it has filled some of student's spare time, they are now ready to concentrate on developing this business into a more efficient source of revenue while helping the environment by offering a suitable recycling of the personal computers and accessories. In order to secure funds from the angel investors, the company has decided to come up with a business plan which can be presented to the prospective investors. The plan would also be helpful in creating internal review of the targets, milestones and deadlines. Maverick Computer Breakers (MCB) operates with low overhead, but seeks capital for expanding their operations.
Maverick Computer Breakers (MCB) has recognized various target segments which would be vigorously pursued. The biggest of them all is theIndividual Consumer segment which wants to upgrade to the higher version of the computers. The other segment which can be pursued vigorously is the organization segments. This segment consists of the organizations which use computers for their regular operations. As the new and faster computers come into the market these organisation want to dispose of their existing machines. In the current scenario, either they are not aware of the disposal process or they do not have time to pursue the disposal. MCB would help them achieve the disposal of their existing machines at a reasonable cost.
To establish Maverick Computer Breakers (MCB) as an important brand in the Compute...
By using this multi-channel approach the company expects to hit the niche market for Computer Breaking within our target market.
Keys to Success
Developing methods of Computer breaking or tying up with partners that helps MCB to complete the assigned tasks within the deadline assigned
Encouraging and sustaining promotion of services through verbal publicity and references where existing clients refer MCB to other prospective clients
Diagnosing the client's needs by listening to their problem and providing a customized solution for a truly synergetic discussion which makes them understand the concept even when their understanding is not as clear
Generate five commercial and 20 individual members for the MCB Online Computer breaking services
Increase revenue steadily from 2009 to 2010.
Achieve full hourly capacity by 10/1/10.

The Services
Maverick Computer Breakers offer a wide range of Computer Breaking Services. Following items represent the offered services:
Tracking of E-Assets and customized support to dispose them off
Recycling support and the destruction of data as needed
Recycling of the PC products with an objective of maximum salvage value to the customers
The most optimum solution provided to the client with minimum adverse impact to the environment
Practical and ready to implement solution as compared to the landfills with E-waste
Pricing Strategy
Our pricing strategy is to position our services with a price that is competitive in the market and has a value for money approach. We have accomplished this by careful market comparisons and adjusting our services size. The organization would be focusing on long term clients and the operation on the basis of the ...Show more


Maverick Computer Breakers (MCB) is a New York-based company that offers Personal Computer (PC) breaker services to the PC owners and the organizations alike. The company is a proprietorship organisation currently however the business plans to make it a New York based LLC in next 2-3 years.
Author : elizabethwucker
Maverick Computer Breakers essay example
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