Manchester United Take Over - Case Study Example

Only on StudentShare

Extract of sample
Manchester United Take Over

Acquiring the Man United brand means more than just owning a trademark. Brand acquisition gives an opportunity for brand exploitation. And nowhere is brand exploitation more rampant and unrestrained than in the United States. As a hunting ground to further the Man United brand image, the US holds vast potential, and this is where Glazer's extensive marketing skills and resources come into play. But the US market is very competitive. Soccer has to contest with traditional American sporting pastimes like baseball, American Football and basketball. Soccer's rising popularity though, over the past ten years due in part to the 1994 World Cup held in the states could make Man United a household name as is the case in other countries around the globe. Even in Asia where Man United has a huge base of fans who neither speak English nor know where Britain is, brand image has rooted itself in the public mindset.
Contrary to popular perceptions, Man United already has a fan following in the US, albeit a small one. ...Show more

Summary

Is Malcolm Glazer's take-over of the sporting institution that is Manchester United a venture to enhance the US tycoon's own personal wealth or, elevate the brand name of the already flourishing franchisee With soccer's continuing status as the world's largest spectator sport, enjoying a high percentage of TV coverage and viewership, sold out match attendances and cross continental merchandizing, the high revenues these sources generate presents a lucrative business opportunity…
Author : manueladoyle
Manchester United Take Over essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Manchester United Take Over"
with a personal 20% discount.
Grab the best paper

Related Essays

United States Postal Service
United States Postal Service The hazards identified in the report therefore, pertain to a mailing company. The hazards are associated with the three kinds of mechanized mail processing machines. The report has been analyzed on the basis of the three aspects, the ergonomic issues, the research conducted, the findings and the recommendations.
4 pages (1000 words) Case Study
United States v. Wade
United States v. Wade Two weeks after his arrest, Wade was placed in a line up with other similar looking men where the two employees who were present during the robbery positively identified Wade as one of the perpetrators. The witness identification procedure was undertaken by the FBI without considering the need of the accused to have legal counsel present.
4 pages (1000 words) Case Study
Strategic Management Portfolio
The company has strong competitors, the chocolate and packaging industries are vibrant, its strategy of vertical integration enables it to maintain a good feel of the customers' needs and expectations at the grassroots levels and its profit margins have been favorable enough to have the company concentrate on upgrading, expansion and growth.
6 pages (1500 words) Case Study
Sports Marketing
Likewise, steady build-up of stakes among investors on Britain's "most successful soccer club" has made headlines in the sporting world (Maidment, 2004). In order to properly present the various dimensions of sports marketing in the 21st century, basic marketing themes, mixes, and techniques must all be applied.
10 pages (2500 words) Case Study
The sale of Gatwick Airport
Gatwick, being the country's second biggest airport, acts as a major component of the national infrastructure as well as a significant constituent of the British aviation industry. There have been misgivings through out the country's economic sector with many feeling that the airport has been flogged off with less attention to the bigger social effects.
5 pages (1250 words) Case Study
Third Party Rights Over Property
Due to an increase in competition in the area Helen is now finding it hard to make the mortgage payments and wants to sell the property. However there are some liens on the property that a prospective buyer would need to be informed of before a legal sale could take place.
5 pages (1250 words) Case Study
Malcolm Glazer's Acquisition Of Manchester United
These companies have a tremendous tendency to reduce the cost and enhance the surplus through efficiently usage of technology. In a nutshell, these companies reduce cost by having innovative production processes. They create value for customers by providing high quality products and services and value for employees is created through sufficient training and fostering an environment that allows employees to fully utilize their skills and talents.
14 pages (3500 words) Case Study
Economy of United Kingdom
Agriculture is intensive, highly mechanised, and efficient by European standards, producing about 60% of food needs with less than 2% of the labour force. The UK has large coal, natural gas, and oil reserves; primary energy production accounts for 10% of GDP, one of the highest shares of any industrial nation.
6 pages (1500 words) Case Study
Industry analysis of Manchester United
s that has attracted sponsorships, while also creating more opportunities for media broadcasting, merchandising, retail, and associated apparel products licensing (Sport England, n.p.). The British football industry is an industry that is driven by consumer demand, through the
3 pages (750 words) Case Study
Take Home Final Exam
Justifiably, “Educational Amendment Act of 1974” mandated forming, developing and preserving a setting wherein optimal learning of the children could occur.
4 pages (1000 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT