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Strategic Plan of WalMart - Case Study Example
Author : stacywehner
Pages 12 (3012 words)
Wal-Mart Stores, Inc. is both a domestic enterprise, as well as a national discount retailer. This paper provides the brief SWOT Analysis of Wal-Mart in the City of Bentonville. This will provide the look into the Wal-Mart and also explore the external environment of the Wal-Mart…
Wal-Mart Stores, Inc. is both a domestic enterprise, as well as a national discount retailer. They operate retail stores domestically in the US and various international markets. Wal-Mart operates on an "Every Day Low Price" philosophy because they are able to maintain their low price structure through complete expense control. With this philosophy they have proven to be extremely profitable domestically. Their primary task is buying from suppliers at a low cost and then reselling the goods to customers at a low price, to achieve their company philosophy of low prices and great customer service (Nelson Lichtenstein, 2006). Being in the retail industry, Wal-Mart can choose from many suppliers that provide its various stores with inventory, general buyers, and competition; including Kmart, Sears, Target, Costco discount stores also the local mom and pop stores in various neighborhoods. Wal-Mart is spread all over the Europe and this chain running successfully. But Wal-Mart in the city of Bentonville facing is some problems. Although it has many strengths but it has been facing many threats.
Evaluating Wal-Marts situation in terms of the SWOT Analysis, where we will view where its strengths, weaknesses, opportunities and threats in terms of its place in the retail industry. Let’s look at what makes Wal-Mart such a dominant force and would break Wal-marts dominance both here and globally by analyzing its position in terms of the SWOT; let’s start by looking at the first part of the SWOT analysis which is the strength of the company. ...