StudentShare solutions
Triangle menu

National Bicycle Industrial Company - Case Study Example

Extract of sample
National Bicycle Industrial Company

Center of discussion in this paper is National Bicycle Industrial Company as a leading manufacturer of bicycles. It mass customizes bicycles, wherein it produces bicycles, which fit exactly to a customer’s weight and color preferences. Their key to success in this arena is through the use of computer-aided design and computer integrated manufacturing, along with the maintenance of a customer database. The company management had decided to use a revolutionary and innovative production system, which they named as the ‘Panasonic Order System’. This system made use of state-of-the art techniques in bicycle production through a combination of robots, computers and skilled workers. Thus, the system was an amazing blend of human skills and advanced technology. The purpose of implementing mass-customization strategy was to increase the company’s production of high-value added products. The company wanted to give customers the opportunity of ordering a bicycle according to their specific requirements by giving these requirements, directly to the factory. They wanted to implement a system which set aside their Panasonic brand from other similar brands in the market. The mass-customization strategy was first conceived by the company’s managing director. He felt that if women could custom order their clothes, why couldn’t bicycles be produced in the same way. This idea came at a time when the bicycle industry was seeing very sluggish sales, and the price that a customer was willing to pay for a bicycle was dropping. ...Show more

Summary

The current paper describes the details of the operation’s mission. This research aims to evaluate and present the operational problems faced by the company in implementing mass-customization strategy and operation objectives that were required to achieve the mission…
Author : ethylstokes
National Bicycle Industrial Company essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"National Bicycle Industrial Company"
with a personal 20% discount.
Grab the best paper

Related Essays

National
Most noticeable feature of the success of the students of KIPP schools was that despite having special education status, bilingual status and other such learning impairment, the students do not claim any exemption and qualify the test with flying colors. The schools have demonstrated that children coming from under-privileged segment of society are equally capable of achieving academic excellence given the requisite motivation and chance to excel.
3 pages (750 words) Case Study
Industrial Grinders' Case Study
In the case study, the problems Industrial Grinders has faced are discussed aptly. The analysis of key issues concerning the problem is evaluated in details. The alternative courses of action and their associated effects on the problems are analyzed. Lastly, the action plan, implementation and control are discussed and critically examined.
4 pages (1000 words) Case Study
National culture
The organizations worldwide face a number of challenges when they decide to go global. This is a common problem that they face since they do not have any prior knowledge or understanding of the new territory that they will do their business from.
16 pages (4000 words) Case Study
Industrial Placement
Human resource involves all the employees working inside the organisation. "The objective of Human Resources is to maximize the return on investment from the organisation's human capital and minimize financial risk." (Human Resources. 2007). Active and efficient working of human resources in the organisation accelerates the productivity of the organisation and thereby results in more profits.
12 pages (3000 words) Case Study
Industrial Jones limited
The resources of the organization such as the land and the finance arranged through the overdraft facility can be utilized only through careful budgeting. The targets set in the budget will guide the business operations and help in overcoming problems and analyzing the future.
6 pages (1500 words) Case Study
Industrial Placement Report
It also provides testing for sterility of the workplace. Quality assurance, that productions areas or processes are sterile and do not in themselves provide a possible contamination, is another important function in the pharmaceutical industry. The engineering department in the Company provides maintenance management and repairs on all equipment.
9 pages (2250 words) Case Study
Industrial Repair
IR values its customers and usually sends a crew of two technicians to them as quickly as possible to fix problems. However, the industrial repair market has undergone tremendous changes for the past few years. Numerous competitors entered the market and customer retention
1 pages (250 words) Case Study
National
Most noticeable feature of the success of the students of KIPP schools was that despite having special education status, bilingual status and other such learning impairment, the
3 pages (750 words) Case Study
Industrial Ergonomics case study
al Park (YNP), to determine if riding these machines to patrol roads and maintain the park was causing injuries and muscle pains among the workers who use them. The National Park Service (NPS) personnel, mainly rangers and maintenance workers, were experiencing musculoskeletal
2 pages (500 words) Case Study
Industrial hygiene
The hazards, often known as stressors occur in a number of forms including chemical, biological, ergonomic, psychosocial and
5 pages (1250 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT