As the discussion declares the company decided to expand globally It also wanted to get ahead of other retailers who were also heading in the same direction. In addition to greater growth, by gaining international reach, Wal-Mart has been able to demand deeper discounts from the local operations of its global suppliers thus increasing its potential to lower customer prices , gaining market share and ultimately earning greater profits.
This paper stresses that Walmart is arguably as american a company as it can get.So when the decision was made to expand globally,there was plenty of skepticism to go around.Some of the major management decisions involved questions concerning where to begin , how to go about it and how to customize their products to a foreign clientele. While its retailing practices thrived in America ,there were a multitude of challenges it would have to face in other countries where infrastructure is different, government policies vary, and customer tastes and preferences are “foreign”. Not to mention the competition in the form of established retailers already having the leading edge .After its successful venture into the foreign market in the border and neighboring countries of the United States notably Canada and Mexico(where it’s the biggest private employer),it looked towards Europe for its next move. UK and Germany, countries with the biggest family incomes, became its next targets.