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BRL Hardy: Globalizing an Australian Wine Company - Essay Example

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Every organization has a business model, simply described as its “way of doing business” or its business concept so that it can sustain itself [ ]. In order to realize competitive advantage that is sustainable in the increasingly aggressive and changing global situation…
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BRL Hardy: Globalizing an Australian Wine Company

Christopher Carson MD of BRLH (BRLH) Europe is faced with two issues that would have a tremendous impact on the future of the company. He needs to decide on whether to a) go ahead with the proposed launch of D’istinto in the background of concerns with the ailing Mapocho and b) how to handle the two proposals for entry level Australian wine ‘Kellys Revenge’ or ‘Banrock Station’.
Every organization has a business model, simply described as its “way of doing business” or its business concept so that it can sustain itself [ ]. In order to realize competitive advantage that is sustainable in the increasingly aggressive and changing global situation; industry has to re-invent its business model, away from the traditional, and tune it to the needs of the new century. Creation and reinvention is unlike improvement. To survive and prosper in an environment that is changing the “rules of the game” at a rapid pace, the organization has to realign strategy to create disruptive competitive advantages [ ].
Earlier, the industrial environment was relatively stable and simple. Today business operates in a state of continuous and complex change. Hamel [ ] has termed it as the “age of revolution” – where change is not additive, but “discontinuous, abrupt, seditious”. Prahalad and Oosterveld [ ] use the term “competitive discontinuity” to describe discontinuity as abrupt changes. What drives these changes? ... Read More
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