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Starbucks - Essay Example

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Starbucks

The paper talks us the story of Starbucks from very begining.
By 1992, Starbucks had its initial public offering with 165 outlets.
Today, Starbucks has almost 17,000 stores in over 50 countries. It has also taken over several companies including Seattle Coffee Company, Seattle's Best Coffee, Diedrich Coffee and Coffee People.
Starbucks has also reduced product cost and waste but at the same time improved customer satisfaction. The profitability of their international business continues to improve through supply chain efficiencies.
The primary market risk that Starbucks will face in the coming year is the commodity price risk of coffee and dairy products. Foreign exchange currency risk is also a concern because of its international operations.
After an analysis of the financials of Starbucks, we can say that it is very good investment for the future because of its growth potential. Although its US market may already be saturated, its overseas market is not yet saturated. Its 40-year history of providing exceptional coffee, world-class customer experience, commitment to its partners (employees) and dedication as a responsible corporate citizen is more than enough reason to invest in the company. We are sure we can go wrong with Starbucks!
Go to the store and try a good cup of coffee! ...Show more

Summary

The company that is of interest to me is Starbucks. This paper talks about the personal view of Starbucks coffee drinker, who is impressed by its outstanding growth throughout the years and very much interested with their financial performance over the years. …
Author : kaylinrussel
Starbucks essay example
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