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Research on Vitamins Water - Essay Example

Summary

• Every brand contain essential vitamins and minerals combined with water that the body needs like vitamin C, Fructose, Potassium etc…

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Subject: Business
Type: Essay
Level: Masters
Pages: 2 (500 words)
Downloads: 3
Author: jaimegoldner

Extract of sample "Research on Vitamins Water"

Market Glaceau’s History, founded in New York 1996. Product offered, Laboratory prepared enhanced Vitamin Water. This product is intended for people who are looking for a health drink. Product Review Different Vitamin Water Products -Power C Vitamin water, -Energy Vitamin Water, -Revive Vitamin Water, -Essential Vitamin water, -Focus Vitamin Water, -Multi V Vitamin Water, -Formula Vitamin Water -Defense Vitamin Water -Endurance Vitamin Water -Balance Vitamin Water Every brand contain essential vitamins and minerals combined with water that the body needs like vitamin C, Fructose, Potassium etc.

Sealed in Bottles for distribution and consumption, and this product classified under energy drink. Company Review Water Vitamins Brand Experience - superior product line - exceptional customer service - inviting atmosphere - social responsibility Competitive Review Coca Cola Pepsi Corporation Gatorade SWOT ANALYSIS An overall evaluation of the company’s Strengths (S) Weaknesses (W) Opportunities (O) Threats (T) SWOT- Strengths It offers wide variety of products and nutritional beverages.

The product has a nutritional value. Numerous of outlets nationwide. SWOT- Weaknesses Consumer’s lack of familiariaty to the benefits of their product. Network distribution channels are fewer compared with the more established competitors like Pepsi and Coke. SWOT- Opportunities Possibility of becoming a pioneer of nutritional beverage market. Possibility of enticing investors Consumers always want a healthy alternative. SWOT - Threats Fierce competition. -Coke and Pepsi Very limited market (might only get sports enthusiast and health buffs as customers).

Issues about side effects that may discourage prospective buyers. Objectives First-Year Objective Increase the popularity of the product by promotions and advertisements. Product awareness and benefits to the customers. Concentrate on distribution. Increase profit by 5%. Second-Year Objective Creation of new markets for the products. Improve taste. Promotional means, tasting vehicles. Providing training for staff and more researches. Increase profit by 25%. Marketing Strategy Product Strategy Sell at promotional prices.

Improved packaging and branding. Different products that consumers need. Getting selling slots and shelfs in malls. Sampling programs and sports league sponsorships. Intense training of staff for fast and efficient operations to meet market demand. Free standing coolers that will serve as mini-outlets. Creating advertising and marketing arm. Budgets Estimated $500 000 for advertising. Expect $5 million loss for sampling programs in a quarter. $5 million for research and development. Controls Getting feedbacks from customers through surveys.

Given out in sampling program Weekly free gift cards for responses Check and note profit and loss every momth.

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