StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Annotated Bibliography example - Communication of corporate social responsibility (CSR)

Annotated Bibliography
Pages 10 (2510 words)
Download 1
Topic: Communication of corporate social responsibility (CSR) Becker-Olsen, K., Taylor, C., Hill, R.P., and Yalcinkaya, G. (2011). A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States: strategies for global brands…

Extract of sample

It was primarily assumed that the global brand positioning theory is widely applicable, explaining that consumers’ perceptions can be improved if the brand is considered as global. On the whole, CSR communication can bring about positive outcomes for firms; multinational companies that highlight global CSR initiatives and efforts can bring about favorable perceptions among the public. Nonetheless, there is still a great need to consider the significance of certain needs based on local values and experiences. Bhattacharya, C., and Sen, S. (2004). Doing better at doing good: when, why, and how consumers respond to corporate social initiatives. California Management Review, 47 (1), 9-25. As the paper highlighted the impact of corporate social responsibility communication on the public, findings showed that consumers are more sensitive and demonstrate greater reactions towards negative CSR information compared to positive CSR information. Thus, in employing communication strategies, managers should be aware of the risks in being observed as socially irresponsible. Because the lack of awareness among consumers regarding CSR can restrict their ability to respond to such initiatives, it is important that companies increase such awareness levels through effective communication strategies. ...
Download paper
Not exactly what you need?

Related papers

Corporate Social Responsibility
Most companies have, therefore, made it a practice to incorporate responsibility towards the society and the environment as part of their routine business. This notion of corporate social responsibility has been heavily debated on in recent years so much so that researchers have called into question the existence of the “social” aspect in “corporate social responsibility”. The very mention…
34 pages (8534 words)
Corporate Social Responsibility
Some of the activities that signify CSR include ethical conduct of activities; establishing stakeholder partnerships; engaging in environmentally-friendly activities; transparency in operations; complying with existing regulations and correction of social inequalities(world bank, 13) Firms participate in projects such Religious organizations; Culture; HIV / AIDS awareness , prevention and control;…
6 pages (1506 words)
Essence of Corporate Social Responsibility and CSR
CSR can be defined a commitment made by a company towards the stakeholder to operate in an environmentally, socially and economically sustainable fashion. CSR seeks to integrate workplace culture, communities and human rights to business strategies. In the initial days the many used to treat CSR as arm chair philanthropy, however things have changed drastically. It is treated as an integral part…
6 pages (1506 words)
Corporate Social Responsibility
Thus, CSR is simply amalgamating environmental and social concerns into business policy and procedures. Potential benefits of CSR relative to the costs for businesses and stakeholders Apparently, CSR is an ongoing responsibility held by businesses to ethically behave and economically develop while improving the quality of life of their employees and their families, over and above, that of the…
6 pages (1506 words)
Corporate Social Responsibility
Moreover, to date there still is no research that supports whether the criteria used (if used) by corporate executives, as agents of corporations, is in agreement with the various criteria used by theorists and organizational observers to evaluate and measure corporate performance in the area of social responsibility. This body of research aims at presenting CSR in a new light and will examine its…
28 pages (7028 words)
Corporate Social Responsibility
For long-term benefits to the organization, CSR should be made a part of the firm's strategic perspective and operations.…
10 pages (2510 words)
Corporate Social Responsibility Dissertation
Despite the ongoing debate about CSR and whether businesses can contribute to society to protect the environment and human rights, nowadays there is a considerable interest from different types of organizations to be a part of this business approach or at least to employ it as some kind of a support to their conventional corporate operations. Moreover, there is a wide interest of observing…
76 pages (19076 words)