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Laura Mericer Cosmetics - Research Proposal Example

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Author : qbartell
Research Proposal
Pages 2 (502 words)


Laura Mericer Cosmetics is a brand of Gurwitch Products, L.L.C. It was founded by a make up artist and instructor from France, Laura Mercier. She studied at a painting school in Paris, however, with time decided to transfer her art from canvas to skin. Since then she was representing the school as a make up artist…

Extract of sample
Laura Mericer Cosmetics

It was 1996 when Mericer developed an own line which was designed to suit women of all the ages and all skin types. The specificity of her products is that their color themes are based on classic palette and usually don’t follow the seasonal trends – according to Laura’s vision classics is always in fashion.
Currently Laura’s products are available in more than six hundred stores of twenty four countries all over the world, and the line has developed and grown to include skincare, bath, body, and fragrance lines. The founder of the line spends much time traveling, making public appearances at such stores as Neiman Marcus and Henri Bendel among others. She spends most of the free time in New York City or Paris. Currently among her clients are Cameron Diaz, Oprah Winfrey, Julia Roberts, and Mariah Carey to name a few.
All of Laura’s artists were gaining experience through backstage access, editorial work or television before joining her team. She hires only experienced and creative individuals in order to provide clients with the best qualified service and the brand with those to continue the tradition of excellence. The preference is always given to diversified people experienced in cosmetics industry and with a successful track record.
The images presented by the artist are those carrying confidence in oneself combined with lightness and some shades of glamour. ...
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