This paper tells that most of us are quite often worried about the present and do not tend to worry about the future. in fact, many of us will admit that most of the things we experience today were unimaginable or not perceived to happen even a few years or months back…
As such, we as individuals and the organizations that utilize our services need to show collective responsibility towards each and every aspect of our society.
One of the best ways this can be achieved is by continuing to use resources and developing better processes for managing our businesses, albeit in an efficient manner without causing any harmful impact on the environment and by foreseeing how best we can preserve our economy and nature for our future generations. IKEA is one such organization that has been demonstrating corporate social responsibility over a long period. The company is popular worldwide for selling low-cost furniture across outlets around the globe. The range of products produced by IKEA span every possible thing that can be used in a home from kitchens and draw rooms to bathrooms and bedrooms. IKEA today has sales in over 36 countries and looks all set to expand into 6 other countries in the near future (Gerald S. Albaum, Edwin Duerr, Jesper Strandskov, 2005).
The present case study is an attempt at studying the success behind IKEA and studying the reason behind what has enabled it to become the largest furniture company in the world. The study is deemed important as IKEA has come to dominate the furniture world within a short span of 60 years and the turnover of the company simply suggests the existence of a very strong business model and supporting processes that aid in generating high revenue. The study will concentrate on evaluating the different aspects of IKEA’s operations and performance figures against a set of six models that will attempt to answer a variety of questions. The current strategic position will be ascertained by using the Porters generic strategies and the Bowman’s clock models. ...
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“Business Strategy - IKEA Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.net/business/359106-business-strategy-assignment-1-ikea-case-study.
The survival of firms in the global market is depended not only on the market trends but also on the strategic choices employed. Firms with a well-known brand name, like IKEA, have to continuously alternate their strategies in order to secure their position within their industry.
This paper presents brief report on the management strategy of IKEA and gives detailed analysis of both the internal as well as external environments. In order to analyze the business environments, various business analysis tools such as SWOT, PESTLE, Porter’s Five Force analysis etc will be included in the paper.
IKEA was one of the pioneers towards globalization by offering furniture that was sold unassembled to its clientele therefore it could be shipped more securely and economically and consequently sold at the lowest possible costs to their customers.
The company has gained worldwide recognition through innovative design and unique customer service. The study has dealt with how various strategic management models can bring about the betterment of the organization and also helps to form a strong global footing.
IKEA's trademark is good design and function at affordable prices (About IKEA). The company focuses on the needs of many rather than only those who can afford a quality product. IKEA's business idea is and has been a partnership with the customer. Using the IKEA catalogue, the customer chooses the furniture and picks it up at the self-serve warehouse.
This home furnishings retailer owes its success to its low priced and wide product range, smart purchasing and distribution activities and retail function (Nattrass and Altomare, 1999).
Based on the history of IKEA given in the Appendices section, this report aims to evaluate the business strategies of IKEA.
Choices of this kind must be forced upward in the corporation; for--as one assumes increased obligations toward employees and stockholders-profit itself represents an ethical standard. IKEA adopts social corporate responsibility policies in order to meet ethical and moral questions and respond effectively to changing demands and laws.
cal landscape is its developing and flourishing relations with the US which has brought in regional peace and stability, and strong trade and investment ties (Kamrava 5). Qatar is a member of the WTO and regarding their obligations, there have been reduced tariffs, unnecessary
IKEA has a huge selling margin compare with other companies in the world. The company sold small accessories for homes in Sweden then later the business expanded with a very high rate, and it started making
3 Pages(750 words)Research Paper
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