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Organisational Changes in Kraft-Cadbury - Essay Example

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Organisational Changes in Kraft-Cadbury

According to 2009 reports the company had manufacturing facilities throughout the world, the key locations being Africa, Australia, India and Japan (Cadbury-website-d, n.d.). Another significant confectionery organization that has stamped a mark in the history of the food industry is Illinois based Kraft Foods, Inc. (Kraft), that has “come a long way since J. L. Kraft started selling cheese from a horse-drawn wagon in 1903” (Kraft Foods Inc.-website-a, n.d.). The company had a portfolio of nine major brands, and it claimed that “Whether watching your weight or preparing to celebrate, grabbing a quick bite or sitting down to family night, we pour our hearts into creating foods that are wholesome and delicious” (Kraft Foods Inc.-website-b, n.d.). Kraft ranks globally second among food companies and talking about its acquisition of Cadbury it says that “The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery, and quick meals” (Kraft Foods Inc.-website-c, n.d.). The acquisition of Cadbury by Kraft has given rise to a significant amount of tension among different quarters that range from the management to the union. According to the reports by Clinton Manning and Cecilia Felice, “Felicity Loudon begged shareholders to reject the 850p a share takeover offer and urged them to keep the 186-year-old company British in memory of her ancestor John Cadbury” (Manning & DFelice, 2010). Further, commenting on the said deal, the legendary investor Warren Buffet, who is also the chairman of Berkshire Hathaway, Inc. – the biggest shareholder of Kraft, has said that “I think it’s a bad deal, I have a lot of doubts” (Frye, McGee & Schectman, 2010). ...Show more


The present report “Organisational Changes in Kraft-Cadbury” will aim at analyzing the necessity of the organizational changes that have to be incorporated in order to make the acquisition a success. Subsequently, a force field analysis will be conducted…
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