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IMAX: Larger Than Life - Essay Example
Pages 6 (1506 words)
The current paper aims to evaluate and present organizational culture and structure at IMAX, internal organizational activities as a basis of competitive advantage on IMAX, its strategic resources and options, innovation, alliances and partnerships on IMAX…
It is evident from the study that the organizational culture of IMAX has shifted from being educational and isolated to innovative and dynamic. The allocation of resources to Research & Development is the evidence that the organization is trying to be innovative and it is attempting to grow in order to compete with the traditional theatres. The organizational structure is IMAX is simple as it does not include unnecessary levels. Some organizations have hierarchical structure which includes several levels in between the top management and the operational level. Such organizational structures are seen mostly at bureaucratic organizations which have remained in existence for a long period of time and have developed their own sets of rules and regulations. Competitive advantage is a strategic advantage that an organization might have as compared to the other organizations in the industry. A competitive advantage may be a technology developed internally in the organization, the goodwill of the organization, the specially trained human resource of the organization etc. The competitive advantage of IMAX is the very technology developed by IMAX. It is the only organization in the world that has developed 70mm film size cameras, complementary projectors and the exhibiting spaces. IMAX is a total brand with a monopoly all over the globe. IMAX is being innovative in its technological aspect as it has developed technologies for conversion of movies to IMAX format. The organization is trying to bring more innovation to give the audience a commendable movie experience. ...
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