StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - IMAX: Larger Than Life

Premium quality
IMAX: Larger Than Life Essay example
Pages 6 (1506 words)
Download 2
This research paper dwells upon the organizational culture and organizational structure of the IMAX company. IMAX is a company that is engaged in the business of manufacturing IMAX cameras, projection systems and it is also managing the IMAX theatres. Also, research will discuss nternal organizational activities as a basis of competitive advantage for IMAX…

Extract of sample

Organizational culture of an organization is highly important in order to assess the type of the organization. Organizational culture is the reflection of the way things are done within an organization. The structure of the organization, the policies and procedures of the organization, the work environment in an organization; all these factors collectively form the culture of the organization.
At IMAX, the organization is engaged in production and exhibition of films which are larger in size than the traditional films. Since the organization was started with the help of National Film Board of Canada, it can be said that it had the attributes of the organizational culture of a government organization.
Traditional films are 35mm while the IMAX films are 70mm in size. The films are projected at screen which are, on average, eight stories high and 120 feet wide. The screens are designed in such a manner that images stretch to the end of the peripheral vision of the viewer. In this way, a viewer finds himself completely indulged in the motion picture. IMAX is mostly equipped with 3D projectors that exhibit 3D movies. Such movies are either shot with 3D cameras developed by IMAX or are converted from 2D to 3D in post production (Nair 2009).
It can be observed that the presence of IMAX theatres is mostly confined in museums, aquariums and other educational and recreational venues. ...
Download paper
Not exactly what you need?

Related papers

To understand evolution of an industry, we need to consider the life cycle of an industry with regard to Porter’s 5 forces. I am going to consider the life cycle of Harley-Davison motor cycle company. The first stage of an industry is development. In this initial stage the number of competitors is very low since the industry is new, and therefore there is little or no threat from substitutes.…
3 pages (753 words)
London Life Insurance Company
Sales and administrative operations of the company were supported by a professional team of around 2,700 and 2,600 working as the sales and administrative workforce for the company respectively. The product mix of London Life Insurance Company was duly optimized through encompassing a large number of benefits pertaining to life, disability, medical and group insurance products with also existence…
10 pages (2510 words)
IMAX: Larger than life. Strategic Management
Finally, recommendations would be provided based on studying the above-mentioned parameters for IMAX. About IMAX Brought in 1994 by Richard Gelfond and Bradley Wechsler, IMAX Corporation is a large film format production and distributing public company. As of Dec. 2008, the market capitalization value of IMAX was $125 million. Products and Services Offered: IMAX both products and services in the…
8 pages (2008 words)
IMAX Report
These two people to help address the need for the business expansion of the company helped in making the company public so as to draw huge funds from outside. The two new owners to help address the need for market expansion of the company took resort to different strategies like changing the ambience of the IMAX theatres to be like that of the multiplexes and presenting films which would be…
8 pages (2008 words)
Work-Life Balance
Given the fact that we live in a world today that has fierce competitiveness as one of its main features, there remains no ambiguity in the ultimate work responsibilities one is rendered to fulfill along with fulfilling the family demands. Maintaining work-life balance is an issue which is hotly debated since the level of competitiveness has spiraled up with a blinding speed and many strategies…
5 pages (1255 words)
A real-life career situation is more meaningful and useful than a hypothetical one.
Nonetheless, the main reason for this memo is to rejuvenate your minds. This comes as an advice, as well as a reminder that, a real-life career situation is more meaningful and useful than a hypothetical one. For any of us to succeed in our professions, it is important that we all consider the real life situations, and be ready to face them under different circumstances in our careers. Today, I…
4 pages (1004 words)
Strategic Position of IMAX
This paper aims to analyze the current situation of IMAX and present alternative solutions to their problems. The paper involves Porter's five forces analysis of the movie production and distribution industry. The second part enumerates and evaluates the corporate strategies of the company which are focused differentiation and growth. It has been examined that the strategies employed by the…
9 pages (2259 words)