The Role of Material Life, Language, Social Interaction and Aesthetics in Chinese Marketing
The Role of Material Life, Language, Social Interaction and Aesthetics in Chinese Marketing - Essay Example
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Extract of sample The Role of Material Life, Language, Social Interaction and Aesthetics in Chinese Marketing
This paper illustrates that in Chinese culture, material culture is revered as it is also one of the ways through which they express themselves. Material culture can be looked at in terms of artifacts, dressing, technology, and food. Materially Chinese prefer to use their own locally produced products as opposed to importing them from other countries. Hence it is common to find huge posters and other artworks containing Chinese workmanship that is totally different from what is commonly found in western cultures. All kinds of products, including food products, can be advertised or made popular through artifacts and technology. Much Chinese own television and radio sets; therefore, it would be easy for them to get information about new products on the market. The material life of Chinese is normally showcased in several of their festivals. The most relevant of the festivities, in this case, is the Moon Festival in which mooncakes are served as a delicacy. Mooncakes, which are closely related to Goodman Fielder’s Crunchy Cookies, are among the most popular of Chinese delicacies. Such festivities can be used as platforms to introduce and market new delicacies, in this case, the Crunchy Cookies that Goodman Fielder is planning to introduce into the market. Oriental dishes are very common in many of Chinese restaurants; however, it is not uncommon to find a few foreign food products in several stores. This means that although Chinese highly value their local food products, they are also open to other products that appeal to them. There are different languages spoken in China, however, there are some that are more prominently used than others. For instance, Mandarin and Cantonese are widely spoken more than any other languages in the country. English is also slowly gaining popularity, especially in the urban places. Language in China plays a huge role in social interactions. Many of Chinese websites, especially social interaction sites are operated in either Mandarin, Cantonese or English. Whatever languages the Chinese use for their communication, they normally emphasize on politeness and respect.
This research is being carried out to evaluate and present material life, language, social interaction and aesthetics in introducing to the Chinese market. Chinese are highly influenced by their own culture rather than the culture of other societies or nations…
Similarly our role at our workplace is rather different from what we are at home.
This business of playing roles is what Erving Goffman calls the 'dramaturgical approach.' Adam D. Barnhart in his work, "Erving Goffman- The Presentation of Self in Everyday Life", states that Goffman's book, "The Presentation of Self in Everyday Life", provides a detailed "description and analysis of process and meaning in mundane interaction".
To my own explanation, Sexism is a tenant that one sex is superior to other. While Men and Women are different creatures and that the differences most be shown in the Society. The term also refers to discrimination against Women or against Men in our Institutions.
In her book Language and Woman's Place she points out the use, mostly by women, of 'powerless talk'. This type of talk is characterized by issuing of tentative orders, statements and requests, use of tag-questions and diminutives.
Whereas this kind of language has been associated with women ever since, debate has raged on whether it is characteristic of women or people in positions of less power; and whether this is the way women speak or it is the way they are expected to speak.
Author indicated that 18th century witnessed development of wild romanticism in art and literature that enabled appreciation of a significant aesthetic notion, ‘Sublimity.’ In addition, Burke showed closer connection of
The globalization of aesthetic experience is propagated by the popular culture, such as in music and movies. A good example is how young people idolize their celebrities, mainly American celebrities. This can be observed in the way they dance to
This involved an evaluation of data that was compiled by observing these couples. The findings indicate that in most cases, males initiate pair interactions through touch. Women are less likely to initiate these
The above definition is enhanced and modified by George Dickie who defines art work as artificact which has had conferred on it the status of candidate for appreciation by some person or persons acting in behalf of a certain social institution otherwise referred as the artworld (Dickie, 1995)
6 pages (1500 words)Essay
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