Presenting Business Plans - Research Paper Example

The guitars will be relatively cheaper compared to our rivals. However, we will only sell guitars and not any other musical instruments. (Stimpson, P., & Oxford Cambridge and RSA Examinations. (2003) Cambridge University Press) The target market will be teenagers and adults who are interested in buying good quality guitars but cannot buy guitars from expensive brands. Also, the market would be for new guitar players who are not aware of a lot of these brands. The key aim is going to be to sell cheap guitars to people who want to learn it as the intermediate guitar players are likely to stick to companies like Gibson and Yamaha.

We are going to sell all types of guitars. The types will include acoustic guitars, electric guitars, semi-electric guitars, hollow body acoustic guitars, hollow body semi-acoustic guitars and jazz guitars. Basically, we will be importing these guitars from different countries where the guitars are relatively cheaper according to our research. These countries include Thailand, Japan, Korea and Canada. The guitars will not be from a well-known brand. However, these will be from different local companies in different countries.

The quality will be guaranteed on every guitar as our staff is highly trained. We are not going to have a massive number of employees. Some of my friends are good guitar players and they are capable in determining if the guitar is worth buying. It is basically a partnership firm and on the top of the hierarchy, there are going to be 3 partners including myself. The two partners will be in charge of buying the guitars from different countries. These people are highly skilled in playing guitar and they have a good idea in buying these guitars.

These people will be travelling once every 6 months and are going to buy a good number of guitars. Depending on the market and the demand, these people are then going to go to buy the guitars according to the preferences from our loyal customers. Below us, there