StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Microsoft Case - Assignment Example

Cite this document
Summary
This paper "The Microsoft Case" concerns itself with the Microsoft antitrust behaviour which resulted from its action of creating and enforcing a universal operating system in personal computers, which dictated the kind of computer that an individual would use…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
The Microsoft Case
Read Text Preview

Extract of sample "The Microsoft Case"

The Microsoft CaseMicrosoft antitrust behavior investigation was because of monopoly that its product enjoyed in the market. America believes in a free market where individuals or groups have an opportunity to make a choice on what to do in the market. Microsoft antitrust behavior resulted from its action of creating and enforcing universal operating system in personal computers, which dictated the kind of computer that an individual would use (Wilcox). This has created an imperfect competition in the market.

I agree that Microsoft was trying to gain power in the computer industry because Microsoft made difficult for people to make rational choices in the market. The behavior of Microsoft in the market employs x-inefficiency tactics. The operating systems that Microsoft produced dictated the machine that an individual would buy. Microsoft cooperation developed rent-seeking behavior by initiating mechanisms, which hampered competition in the industry. Argument against monopoly may portray the practice as bad, but it has numerous merits if adopted in the market.

Monopoly leads to economic development as portrayed in the case of Microsoft. The economic profit that Microsoft makes contributes towards the economic growth of United States of America. Another benefit of monopoly is that the producers are responsible for their products. Market structure refers to players involved in the market. Monopoly provides a single player in the market who does not face any competition in the market. Pure monopoly has the following characteristics in the market a single firm in the market, the firm dictate the price of the product in the market, substitute goods are absent in the market and barriers to market entry exists (Trucker, 2010).

Marginal cost that the firm incurs influence the price of its products. In the case of Microsoft, other firms could not penetrate the market because the operating system that Microsoft developed accepted specific machines in the market. Microsoft products promote bundling in the industry. This development made Microsoft to enjoy pure monopoly that has made to command the market power in the industry. Market barriers influence the players into the market. Microsoft case developed operating system that could not be used by other firm.

Attempts by other firms to develop system that would substitute products for Microsoft have been futile. This has limited the players in the market. Microsoft uses the market barrier to safe guard the profit of the corporation. Natural monopoly occurs when the start up cost for a particular business is quite high. The high start up cost will lock firms or individuals from venturing in specific line of business. The government may come in to regulate cases of natural monopoly because it aims at protecting its consumers.

Natural monopoly may lead to dead weight loss to society. The case of Microsoft cooperation is not natural monopoly because many firms are willing to get into the market but Microsoft has consistently produced operating systems that have made it difficult for the firms to penetrate the market. Government monopoly is a case where cooperation owned by the government supplies the product in the market without competition. The demand curve slopes downward because of the relationship between quantity demanded and price of the products.

Demand increases with a decrease in prices. Microsoft enjoys economies of scale due to the expansion it makes into the market. The price setting power lies in the hands of the firm that enjoys monopoly. In this case, Microsoft enjoys monopoly pricing. When firms are in competition, market forces would act as the price marker. In conclusion, monopoly creates incomplete competition in the market. ReferencesTrucker, B. I. (2010). Microeconomics for Today. Mason, OH: Cengage Learning. Wilcox, J. Judge calls Microsoft a "monopoly".

Retrieved from http://news.cnet.com/2100-1040-232565.html

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Microsoft Case Assignment Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.org/business/1584041-the-microsoft-case
(The Microsoft Case Assignment Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/business/1584041-the-microsoft-case.
“The Microsoft Case Assignment Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/business/1584041-the-microsoft-case.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Microsoft Case

External Environment Analysis of Microsoft

For example, the microsoft Azure Cloud offers consulting services to enterprises (Hoffmann, 2013).... This case study "External Environment Analysis of Microsoft" discusses the company Microsoft that is endowed with sufficient technology and reliable teams to do development.... The study analyses the external environment and financial performance analysis of microsoft.... hellip; microsoft Corporation is a company that faces both opportunities and threats in the digital market....
4 Pages (1000 words) Case Study

A Civil Complaint against Microsoft

In the essay “A Civil Complaint against Microsoft” the author describes the case when in 1998 the Department of Justice on behalf of the United States and a group of states filed a civil complaint against Microsoft alleging antitrust violations under the citation United States v.... The DC Circuit Court of Appeal remanded the case to be reheard on a reduced scope of liability.... Reilly said the case demonstrates that "our antitrust laws are not effective in protecting consumers," especially in the realm of high technology (quoted in Krim, 2004)...
3 Pages (750 words) Case Study

Microsofts Success as the Most Dominant Software Company

microsoft's success as the most dominant software company has been attributed both by company founders and outsiders to the extraordinary talent and drive of its employees.... However, with microsoft's explosive growth especially starting during the 1990s, the company found itself in a dilemma of how to protect its human resource policies that were behind its success and how to adapt to new practices to stay competitive and retain talent within its ranks. One of the critical challenges that faced the company in the 80s was developing a career track for those who were individual contributors at best and those who were managers or had potential to be managers....
6 Pages (1500 words) Case Study

Microsoft and Apple - Business Ideology

usiness ChangeThe flagship Microsoft products are the microsoft windows and the microsoft office productivity suites.... The current edition of Microsoft windows is Windows Vista and office suite is the microsoft Office 2007.... microsoft and Apple Inc are two of the biggest names in computing today.... microsoft occupies almost 90% and Apple occupies almost 8% to 9%.... hellip; Both companies are huge in size with microsoft being significantly larger with 79,000 employees in the year of 2007....
6 Pages (1500 words) Case Study

Analysis of Leadership based on Microsoft and Coca-Cola

hellip; Bill Gates is the senior executive at microsoft Corporation.... From court cases against his company to personal issues, he has maintained the position of microsoft in the market.... This paper focuses on leadership assessment.... It analysis the leadership styles of Bill Gates along with the performance of Bill Gates and his motivation level....
7 Pages (1750 words) Case Study

Case Study: The Nokia-Microsoft Alliance in the Global Smartphone Industry (circa 2011)

Although they have a lot to offer, their interests in the case Study: Nokia-Microsoft Alliance case Study: Nokia-Microsoft Alliance SWOT analysis of the Nokia-Microsoft alliance: Strength: The alliance brings Nokia into perspective.... microsoft helps with the… The operating system which was dysfunctional in Nokia handsets will be revived by microsoft like in Lumia which can be a major crowd puller. Weaknesses: Both the partners come from very diverse backgrounds....
2 Pages (500 words) Case Study

Microsoft Corp: Information Technology Ethics and Policy

On petition from a grant of a beginning, the court The paper "Microsoft Corp: Information Technology Ethics and Policy" is a good example of a case study on information technology.... Microsoft Corporation specifically set aside the question if the case of such bundling could independently infringe 1 or 2 of the Sherman Act.... Secondly, the District Court submitted the case for mediation to present the parties a chance to iron out their differences....
3 Pages (750 words) Case Study

Principles and Practice of Marketing

This case study "Principles and Practice of Marketing" develops a marketing plan to create, launch and distribute a new easy-to-use antivirus product.... The proposal is being made to microsoft Corporation.... The firm, to whom this proposed product is suggested, is microsoft Corporation (and its UK/European branch).... The proposal is being made to microsoft Corporation.... The firm, to whom this proposed product is suggested, is microsoft Corporation (and its UK/European branch)....
6 Pages (1500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us