Purpose of the essay is to analyze the strategies Apple Inc. used in their business to serve as a guide and inspiration to entrepreneurs who want to start their own business. As shown in the data analysis, Apple Computer used marketing strategies that gave the company a definite competitive advantage over its large competitors. The company devoted a lot of resources and used the innovative skills and technical competence of its personnel to become one of the largest computer companies in the world. Its mission and vision have been rightly tracked to its operations and have guided the company. The company is facing lawsuits on unethical business behaviors, but the researcher believes that they have not violated any unethical behavior because of the protection of patent law. However, as a public corporation, it is their corporate responsibility to serve a great number of people that will in turn contribute to the profitability of the company in the long run. As the company derives its success from its personnel, motivation and rewards should be given. The recommended rewards are bonus and profit sharing plus non monetary rewards. Mergers and acquisitions are recommended to establish long term growth and strengthen position in the market. It is also concluded by the researcher that at the moment the biggest problem of Apple is the fierce competition in the industry, that companies resort to merger and acquisition to compete globally as globalization presents a wide opportunity for computer companies.
This essay describes the strategic analysis of Apple company, that was provided by the researcher. The researcher also discusses their strategies, knowledge of technology, drive and ambitions that brought Apple Inc to its present status of financially stable company…
From the research it can be comprehended that although the company has adequate resources and capabilities to deal with the issues it might lack in few context. For instance, in order to deal with the issues related to complexity, the company has talented team members who can manage the complexities in the near future.
The researcher states that the present day giant in the high definition electronics industry, Apple Inc. was established in 1976 with the name of Apple Computer in a garage of Steve Jobs, the founding member. S. Jobs partnered with Steve Wozniak, they were eventually joined by A. C. Marakkula. The company was incorporated in the early 1977. The initial mission was ‘one person – one computer’.
Innovations in this industry are observed to take place more frequently rather than other industries in the current phenomenon. The sales and adoption of tablet and smart phone are further being determined by high popularity of mobile phones. In present days, there is high requirement for immediate, on-demand access to the websites, computer and other networking tools along with numerous services among customers as well as organisations.
This particular paper mainly deals with the analysis of the competitive forces along with different strategic issues prevailing in the tablet and smart phones industry. Moreover, the internal strategic audit regarding the issues that are faced by Apple in terms of customer satisfaction and ethical concerns have also been identified in this paper. Based on these dilemmas faced by Apple while implementing its progressive strategies, a few recommendations have also been suggested with due consideration to the product development process and marketing initiatives.
The paper explains the strategies the company is using, or it used to address the changing economics, and the tactics the company used to ensure successful implementation of business strategies and achievement of strategic goals. The role of human resource management in the achievement of business goals of a company are also expounded in detail.
It was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in the year 1976. Apple is currently headquartered at Apple Campus, 1 Infinite Loop, Cupertino, California, U.S (Linzmayer, 2004). According to reports the company is currently at the second position in terms of revenue just after Samsung Electronics.
For this study, Apple Inc. has been chosen as the organization. The reason behind choosing Apple is the recent shift in the leadership of Steve Jobs to Tim Cook. Analyzing the strategic decision making of Apple will also help in clearly understanding the differences in strategic management approach.
The company's product lines include brands such as Mac for personal computer, iPods for portable music players, iPhones for mobile phones and other technological gadgets in the market. To date, Apple has become very successful in launching its new products aside from its Macintosh personal computers.
in the marketing of their products. This is will include the factors which enhance their improvement or decline in the market share. Apple’s products are affected by political, economic, social, technological, environmental and legal