StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Customer Service - Case Study Example

Cite this document
Summary
Task 2: Explain the methods used in your organisation to: • Identify and address customer needs/expectations My organization is an advertising agency. Customer needs and expectations are determined through an entire process. In the first stage key customers which are important for the future of the company are determined…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.4% of users find it useful
Customer Service
Read Text Preview

Extract of sample "Customer Service"

Download file to see previous pages

it is determined what they need and how will they use it/need it. Through a customer verbatim, there process flow is determined and the verbatim is translated into designer language. In the end, management tools like affinity data or tree diagrams are used to sort out data, organize key issues and prioritize ideas. • Foster trusted relationships with customers and stakeholders across the business To foster trusted relationships in the organization, the company follows the simple rule of transparency.

Annual statements are issued regularly, dividends paid out and stakeholders taken into confidence before any key decisions. • Deliver service in line with specific standards All service providers are given the standards that they need to cater to while delivering service. Performances are then assessed through : 1. Six monthly self-audits which are done by service providers 2. Monitoring and Evaluations conducted by another department. . • Provide stakeholders with access to feedback mechanisms and product/service information = Self-audit reports and other documentations are reviewed by the Program staff and the service providers are given timely feedback.

Issues are discussed and solutions are developed to improve the quality of the service. • Report on actual performance as compared to service standards 1. Six monthly self-audits which are done by service providers 2. . Customer could either want to avail one of the ads present in the magazine by placing a call / would want to place the ad in the magazine (as its an advertising agency). If the customer wants to place an ad our the magazine he will call the company/ visit it. He will expect to know the size of the ad and the respective rates.

He will also expect to know how the designing of the ad would be done and what would be the target market. Our client service representatives would look after the queries the customer will put before them and ensure that they are satisfied. Customer will then pay for the ad that he wants to publish in the magazine, he will send the details of the ad either through mail or write it then and there on the paper. He will expect the CSR to completely understand the details of the ad and have it published the way he wants to publish it.

The details of the ad are then passed on to the design by the CSR. The designer makes the ad and then checks with the customer if he is fine with it. Any improvements he wants to be made in the ad are made and the ad is published in the next most recent edition of the magazine. Task 4: a. Describe a situation in the past when you have not been able to perform a service as quickly as you needed/ would have been liked. b. Explain the reason for the delay, and how you communicated it to the customer. c. Outline how the problem was addressed to offer a suitable solution.

In the past, due to strikes and power break downs in my city, I could not cope up with the deadlines before the magazine publishing date. The magazines are circulated once a month and all ads have to be appropriately placed before the publishing date. The clients were immediately informed

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Customer Service Case Study Example | Topics and Well Written Essays - 1000 words”, n.d.)
Customer Service Case Study Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/business/1433397-customer-service
(Customer Service Case Study Example | Topics and Well Written Essays - 1000 Words)
Customer Service Case Study Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/business/1433397-customer-service.
“Customer Service Case Study Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/business/1433397-customer-service.
  • Cited: 0 times

CHECK THESE SAMPLES OF Customer Service

Customer Service and Operations

The following paper 'Customer Service and Operations' focuses on Regina Wallace who is responsible for the overall service culture of the company that is, from developing the call centers for the company to supporting the technological infrastructure.... Soon they automated Customer Service Representatives, also known as Relationship Managers or RM who interact with customers through 'High Touch Integrated Customer Desktop'.... Advice  Wallace states that the credit of their success goes to the tight relationship between the marketing department and Customer Service....
1 Pages (250 words) Essay

Customer Service Representative Policy

This paper "Customer Service Representative Policy" focuses on the customer care representatives who are the first employees to orient clients to the business and thus the welcome they give to the clients will determine whether the business will be able to retain and expand their clientele.... The Customer Service policy should be in line with the mission of the company.... he Customer Service representatives in the hospitality industry should promote unity at work in order to ensure excellent delivery of services to their clients (Kahle & Riley 2004)....
4 Pages (1000 words) Assignment

Customer Service Course

The author states that Customer Service forms a crucial part of any business enterprise as organizations strive to impress their customers and serve them diligently.... A Customer Service course also allows employees to cater to the needs of special groups, as well as customers with disabilities and special needs.... My perspective on Customer Service centers on the immense benefits that it has on the organization.... nbsp;   I believe that it is essential for any organization to undertake Customer Service in order to equip employees with excellent customer relations qualities (Online Trainees, 2013)....
1 Pages (250 words) Assignment

Customer Service Justification

The paper "Customer Service Justification" examines the need for Customer Service on a 24-hour basis in Crane Worldwide Logistics.... Methods of analysis include internal and external calls to each station, questionnaires given to Customer Service agent and online research.... hellip; This report researches the pros and cons for a Customer Service agent to have the ability to telecommute.... This report was written to help Crane Worldwide to solve the rising demand for round the clock Customer Service....
5 Pages (1250 words) Assignment

Quality Customer Service

This paper under the title "Quality Customer Service" focuses on the fact that the current CEO of Kangaroo Car Rentals clearly has a definite view on what constitutes quality Customer Service, to the extent that his corporate slogan is to 'delight the customers'.... nbsp;… With this mindset, put yourself in his/her shoes and document how you think he/she would define quality Customer Service to staff at Kangaroo.... “Quality Customer Service (is) the ability of an organization to constantly and consistently exceed the customer's expectations....
24 Pages (6000 words) Assignment

A Customer Service Activity

This paper "A Customer Service Activity" focuses on the fact that working in a business environment that requires routine discussion with a variety of customer demographics over Customer Service call centre lines can breed many different problems at the psychological level for the representative.... Over time, this can lead to job burnout where stress becomes unmanageable at the psychological level and no longer have the motivation to meet with corporate Customer Service expectations....
6 Pages (1500 words) Essay

Personalized Customer Service

From the paper "Personalized Customer Service" it is clear that human resource of the company is its internal customer and requires a regular dose of admiration.... ersonalized Customer Service is one of the single most essential factors most organizations fail to notice, although it is the single factor that can in fact create trust with their customers at every step.... From the instant they approach the company's outlet or representative to the instant they take delivery of their order, giving personalized Customer Service will let one's clients make out that they are the most essential business asset (Barnes, 2000)....
6 Pages (1500 words) Coursework

Exceptional Customer Service System

This paper "Exceptional Customer Service System" tells that even when an organization meets the wants of employees, it needs to train them how to use the Customer Service system.... The first thing that I have learned from the speech is that efficient Customer Service can increase customer loyalty (Kotler and Armstrong 56).... This is because organizational success is based on customer satisfaction, which increases the sales and profits of a firm....
1 Pages (250 words) Personal Statement
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us