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Blog - Essay Example

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Search Engine Optimization, Pay per Click, Banner Ads or any other form of digital and internet marketing, the world if Internet Marketing is getting tough and to survive one need to stay on his toes and adopt the changes in the industry. The whole point of Internet Marketing at…
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Practically, ranking in the top of the search engine from the desired key phrases is very important but this will only bring the targeted visitors to the website and if your website is not strong enough to convert them in to leads and customer then your ranking is a waste!
“Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups.”
I extract the word that will be the centre of the circle for the rest of the post and that is ‘Decision Making Process’. When a visitor is on your website the decision making process starts, there are different stages of decision making processes, which are as follows:
This is how the system starts, problem recognition occurs when customer have some unfulfilled need and he is willing to fulfil it by spending some (in most cases) money on it. Problem recognition can occur by consumers own thrust or may be it becomes a need through advertisement.
With reference to online medium, your website can recognise unfulfilled wants in several ways, by providing them product manuals, how to’s and other related material. The website should have to have enough content (i.e Articles, eBooks, Images and Videos) to make visitor aware of the possible unsatisfied needs and how a product or service can fulfil the need of the customer.
Now you have supplied with the enough information online that he is satisfied the next stage is to search for the company information. Nobody will buy a product or service online without researching about the company information, product reviews and related information.
In the online industry, we all know the power of review websites and the impact of positive reviews on product or services. In this step, consumer will more likely research about the ... Read More
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