This paper “The Current and Futuristic Position of Etisalat” offers a critical examination and assessment of both the current and futuristic position of Etisalat. The methods of analysis employed here include an examination of the company’s SWOT and PEST…
Furthermore, the report looks into the factors that limit the company’s efficiency and effectiveness on a global and national front. According to research carried out, it is notable that entering a foreign market can pose unique sets of problems that a company had not previously in the country of origin (Womack and Jones, p. 12).
Emirates Telecommunications Corporation, which operates under the brand name Etisalat is a service provider in the telecommunication sector. The company is incorporated in the UAE and is operational in at least eighteen nations especially in the Middle East, Africa, and Asia. Mobile Network Code (MNC), a global regulator of the telecommunication industry asserts that, at present, Etisalat is ranked as the fifth biggest operator in the mobile telecommunication sector, having a massive consumer base of close to one hundred and twenty million people globally. MNC, which offers a list of mobile national codes under ISO 3166-1 country codes, asserts that Etisalat is a key player in the global telecommunication sector, having been founded in the year 1976. As at February 2011, Etisalat gives an account of a net income of AED 31.9 billion ($8.4 billion), with profit margins reaching AED 7.63 billion or $ 2.07 billion. The company is a joint-stock corporation held by local affiliates and internationally reputed companies such as International Aeradio Limited and another company based in Britain. The ownership structure of the company shifted significantly in 1983 when the government of the United Arab Emirates acquired up to 60% of the company’s shares, before trading the remaining 40% in the public market. ...
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The Pricing Strategies and Programs of Etisalat
Background on Etisalat
Etisalat is a telecommunications company headquartered in the United Arab Emirates. It was founded in 1976 under the name Emirates Telecommunications Corporation, a joint-stock venture between various Emirates partners and a once-large British company called International Aeradio Limited.
The author states that the original mission of the company was to appear unique; the way they delivered their services, the way they handled their workers, the relaxing atmosphere the customers got from every store belonging to Starbucks changed drastically. However, Starbucks uniqueness has changed.
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The author states that most of the Middle East is known by west as biased towards fundamentalism concepts of religion. U.A.E has played a vital role in developing healthier and positive relations between west and east effectively. Etisalat is the major telecommunication company in United Arab Emirates.
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Emirates Telecommunication Corporation (Etisalat) is telecommunication provider established as a joint-stock company in 1976 by a British Company, Aerado Limited and local partners to offer telecommunication services (Etisalat, 2015). The structure of ownership changed in 1983 after the United Arab Emirates Government acquired 60% shares.
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