We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Business Strategy of McDonalds - Essay Example

Comments (0) Cite this document
Summary
The paper "Business Strategy of McDonald's" describes that the overall business strategy of McDonald's is based on offering good quality products delivered through excellent customer services. Customer satisfaction, therefore, is the key strategic alternative available to McDonald's to achieve competitive advantage. …
Download paper
GRAB THE BEST PAPER

Extract of sample
Business Strategy of McDonalds

By combining its resources with its core competencies, McDonald's has actually achieved a combination of strategic options which allows it to dominate the market in which it operates. What is also critical to understand that it has been able to leverage its business strategy through its employees? One of the key success principles for McDonald's is to offer its products and services to employees which can deliver such services according to the established standards. To achieve this, McDonald's therefore has been able to develop its hiring and staffing process in such a manner that it is always able to attract the right type of employees to provide the required services at its restaurants.
The sources of its competitive advantage, therefore, are the better product, quick delivery, effective service and highly trained crew members which deliver such services according to the standards developed by McDonald's.
Strategic human resource management principles require that the firms must align their business strategy with that of the human resource strategy to achieve their strategic objectives. McDonalds’ seem to have been able to achieve the same through aligning its business strategy with its human resource and staffing strategy.
To successfully align all three, McDonald has identified the key drivers of growth and believes that customer satisfaction- its key business strategy variable- can only be achieved through the efficient human resource. In order to achieve this alignment of both the strategies, it has been able to outline its key philosophy for motivating the employees and meeting their needs and requirements. By addressing the key requirements of their employees through providing them value, growth opportunities, resources, as well as defined career paths and compensation plans, McDonald's has been able to align its business strategy with that of its human resource strategy. ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business Strategy of McDonalds Essay Example | Topics and Well Written Essays - 500 words - 26”, n.d.)
Retrieved from https://studentshare.net/business/490197-case-study
(Business Strategy of McDonalds Essay Example | Topics and Well Written Essays - 500 Words - 26)
https://studentshare.net/business/490197-case-study.
“Business Strategy of McDonalds Essay Example | Topics and Well Written Essays - 500 Words - 26”, n.d. https://studentshare.net/business/490197-case-study.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
McDonalds Marketing Strategy in the World
McDonalds, specially known for Hamburgers and Big Mac items, is one of the world’s most famous brands. It is the dominating fast food restaurant chain in its industry, having the most frequent expansion rate. McDonalds was the first company which introduced fast food to the world out of USA.
11 Pages(2750 words)Assignment
International Business Strategy: McDonalds in India
This paper presents a brief report on the management strategy of McDonald’s and gives detailed analysis of both the internal as well as external environments. In order to analyze the business environments, various business analysis tools such as SWOT, PESTEL, Porter’s Five Force analysis etc will be included in the paper.
12 Pages(3000 words)Essay
The Business Organization Of McDonalds
The machine metaphor of organizations is one of the more commonly used Morgan’s organizational metaphors. It is when we start thinking of organizations as being machines that we begin to truly understand them as being rational enterprises that have been well structured and designed so as to achieve certain given predetermined ends.
12 Pages(3000 words)Essay
McDonalds Business Case Study
CSR is about how firms or organizations areable to manage operation of the business to produce positive impact on the wider society. Social responsibility is very vital in creation of wealth by a company in that if managed properly should improve the competitiveness of business and maximize the value of creation of wealth to the community.
7 Pages(1750 words)Case Study
Business Essay on McDonalds
The company has also expanded its menu to include wraps, smoothies and salads to cater for the increasing customer base. The customer base is approximately 68 million with a scope of 119 countries. It is headquartered in the United States. According to a 2009 corporate FAQ publication, most of the company’s revenues are derived from royalties, rent and restaurant sales as well as fees paid by the franchisees.
3 Pages(750 words)Essay
Global business marketing (Mcdonalds)
Essential research regarding the consumers and proper marketing tactics are required by a company to sell its products effectively and gain consumer loyalty so that sales remain steady and increase overtime. McDonald’s keeps in check if it’s target audience is reducing or increasing.
3 Pages(750 words)Essay
McDonalds Business Strategy
The author of the essay emphasizes that McDonald's was the first real exponent of the fast food principle, trading on a platform of limited menu choice, fast service, high volumes and low prices. Admittedly, this strategy allowed the company to develop swiftly, which it achieved through issuing franchises.
38 Pages(9500 words)Essay
McDonalds Marketing Strategy
Ever since the company has been growing to become the world's largest fast food retailer, operating more than 30,000 stores in 119 markets. Today, the face of the fast food market is very different from what it was more than fifty years ago. It has become highly competitive, and companies are pressured by high costs and deliver increasingly similar menus with little space for differentiation.
13 Pages(3250 words)Case Study
Strategy of McDonalds
12 Pages(3000 words)Essay
McDonalds Business Strategy
This essay follows the establishment of McDonalds brand and explores it's business strategies. It also uses SWOT analysis, Porter’s Five Forces model and Related Key Points analysis to determine the strengths and weaknesses of the company. This essay also suggests some alternative strategic plans for McCafès, which is a part of McDonalds.
5 Pages(1250 words)Essay
Let us find you another Essay on topic Business Strategy of McDonalds for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us