Current Management Challenges for Google Company - Assignment Example

Other facets that were mentioned such as globalization, cultural diversity, continued innovation in technology and corporate social responsibility through business ethics, should likewise be considered and integrated within the organization’s policies and procedures. For instance, managing a diverse workforce and adhering to ethical and moral codes of conduct would continue to impact the organization’s future operations; therefore, management must be adept in apprising themselves of current and future trends affecting these areas.

However, there are more relevant issues affecting technological applications where Google could be affected; such as security issues, breaching privacy and confidentiality concerns, and protection of the personal and organizational domains from hackers, cyber terrorism, and other forms of intrusion. As such, Google’s future operation would depend on how their organization could significantly assist in the improvement and solution of cybercrime, for instance, or other concerns affecting future technological applications. By reinventing itself and by assuming a proactive stance in scanning the external global environment for opportunities and addressing eminent threats, Google should be able to sustain market dominance and leadership in its scope of endeavor and its future operations.