Plan for auto company - Essay Example

Running Head: Marketing Plan Emission Filter Marketing Plan College: Executive Summary Pollution Solution has developed a special filterthat will significantly reduce the air pollution that emanates from driving motor vehicles that releases green house gases. This product will ensure that the motor vehicles that are driven in the United States do not pollute the environment as this can be very hazardous to the environment and the health of the people.Marketing Plan This product has been developed for American drivers who have noted that the usage of motor vehicles have had a negative impact on the environment.

This means that the organization will approach American drivers of all ages who would like to contribute to the sustainability of the environment. Competition is expected from other companies that will come up with other means of fighting the environmental pollution that is brought about by motor vehicles releasing toxic gasses into the environment. Competition is also expected from other industrial players who will start producing products that are similar to Pollution Solution’s Emission Filter.

With the introduction of the company’s product in the market, competitors will start producing similar goods (Calantone, 2004). The company has a competitive edge because it is the pioneering company that has come up with a product that will play an important role in ensuring that emissions from the motor vehicles has been impacting the environment negatively. The organization projects rigorous marketing so that the target population becomes aware of the existence of the product. The company will use both print and electronic media to reach out to the target population.

The target population is of people who would visit motor vehicle dealerships and spares shops and hence, some media will be used in these areas to reach out to the target population. The emission filter will be made available to the target population through good pricing. However, distributors will be used to distribute the product. Large scale distributors will be given a credit policy where they can buy large amounts of the product and distributes for them to pay back later. The individual customer however cannot access the credit facilities (Calantone, 2004).

Management Plan The organization has a well developed team that is working towards ensuring that the product is a success in the market. This means that the organization has put in place a marketing team that will ensure that the organization is successful in the short term and long term objectives. The marketing team will be headed by professional marketers who will ensure that they use the right marketing strategies to ensure that the product is a success. The management has also identified the need of the organization to ensure it develops into the international market especially in the developing and emerging markets (Calantone, 2004).

Operations Plan The emission filter will be manufactured in a factory that will be set up in the facilities of the company. The company has a facility’s managers and a very skilled workforce that will ensure that the organization is efficient in its production of the emission filters. The company recognizes the need for taking the advantages of economy of scales that will be brought about by the organization ensuring that it does apply the economy of scales whenever applicable. There will be internal quality control methods that will ensure that all the products are manufactured to meet the international standards that govern the production of such products (Calantone, 2004).

ReferencesCalantone, R. J., Cavusgil, S. T., Schmidt J. & G. Shin. (2004). Internationalization and the Dynamics of Product Adaptation-An Empirical Investigation. Journal of Product Innovation Management 21:185-198