Walt Elias Disney, who is the founder of Walt Disney Company, had a vision of creating the best innovating and globally recognized company in the field of entertainment (DIS, 2012). This is carried forward in the present situation as well. The company has diversified the business into five main segments i.e. Media networks. Studio Entertainment, Consumer Products, Interactive Media and Parks and Resorts (Disney, 2012).
The foremost reason that Walt Disney Company enjoys the reputation of providing exceptional experience of magic to all its guests in all areas of operations i.e. theme parks, resorts, restaurants, retail stores etc. is the vision and mission of the company. According to Lang (2012), the vision and mission of the company can be best described as “The Company has mission of becoming the top-ranked producer and provider of information and entertainment across the globe. We strive to create differentiation by making a portfolio of brands that have the relevant content, consumer products and services that our customers are looking for and appreciate. The main aim of the company is to constantly develop innovative, profitable and creative sources of entertainment and similar products internationally”.
Among the most successful creations by Walt Disney Company is Walt Disney World. The theme park was founded on October 01, 1971 in Florida and it was originally called Disney World. ...Show more