StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - Global Expansion

Only on StudentShare
Pages 2 (502 words)
On the whole, globalization has ensured that the era where diplomatic barriers demanded that people had to travel from one country to the other before social,…

Extract of sample

ether, especially through a common medium like the economy or the Internet.” What this means is that the Internet is the major agent for realizing the dream of globalization. For major companies like Westinghouse, there is a lot of implication to this basic fact. For instance, they have the core obligation of ensuring that they device systematic strategies that will ensure that customers are able to capitalize on access to technology and the internet to be specific to do business with them.
Presently, Westinghouse has experienced so much transformation when it comes to globalization. These strategies have essentially been aimed at ensuring maximum expansion of the company’s services and products to all parts of the world. Presently, globalization has ensured that the company has its presence felt in as many as twice the number of countries where they have their physical presence (Conchúir et al, 2009). Some of the simplest methods that have been used by the company to make this possible are by ensuring that it allows sponsored and well monitored parcel and courier services to countries where the only option for making purchases is through online marketing. As online marketing continues to gain so much influence on the use of the internet, what has become imperative now is for companies to position themselves in a manner that would ensure that they can track all purchases online and ensure proper delivery (Lute, Eslinger & Jacobus, 2009). This is particularly important because of the insurgence of internet fraud in the face of increasing participation of internet trading. Invariably, companies that do not put in personal measures in ensuring that international customers who make purchases through the internet can trust their services would become major losers in the face of competitors who can do this.
Even though the current globalization approaches used by Westinghouse is highly recommended, there remains a basic fact that there still remains a lot more the ...
Download paper
Not exactly what you need?

Related papers

Global Market Expansion To China
Over the past decades, companies have been expanding globally in order to tap and develop new market opportunities and also to expand the scope of their operations, availing of cheaper resources and other commodities to better optimize their performance.In expanding company operations and outsourcing labor, China has always been the nation that is the center of discussion. Basically, because of…
10 pages (2510 words)
Global expansion
Political and social climate of foreign countries. Local taxes and regulatory systems. Currency risk and Foreign exchange management. Transfer pricing and supply chain management. Local workforce. Diversified cultures of international markets Cultural differences substantially impact the way companies do businesses. It is important to be aware of the disparities that will be at your disposal in…
3 pages (753 words)
Global Expansion Project
Geographically, Western Europe is located in the Appalachian Mountains that emanates from Eurasian and north American plates. Historically, Western Europe experienced a thirty year war from 1618 to 1648 that involved Germany, France, and Spain. Other important historical events of western Europe include the protestant reformation which was led by Martin Luther in Germany, the industrial revolution…
3 pages (753 words)
Global Marketing Expansion
In addition, for a good marketing strategy for the new products being introduced in new markets, it is essential that enterprises engage into a critical analysis of the targeted market or region (Paul 254). This is important because it helps the marketers of the product understand the market dynamics better for enhanced product positioning. As a general rule, a product is likely to sell if the…
Chinese international expansion
Overseas investment holding firms play a crucial role within the outward investment stratagems of Chinese private and state-owned businesses via onward journey outward foreign direct investment. A good example is the IBM PC’s acquisition by Lenovo. Seeking strategic assets is absolutely not the most crucial driver of outward foreign direct investment within these private corporations, majority…
10 pages (2510 words)
Starbucks Risk management items for this supplier global expansion project and risk breakdown structure, which outlines the orga
This writing analyses some of the risks, and risk management strategies employed by Starbuck due to adoption of global supply by Starbuck. Starbucks have always considered the nature of demand of their coffee thus using this as the base of selecting the best suppliers as a way of minimizing global supply risk. As much it may be hard to engage international supply because of many risks associated…
5 pages (1255 words)