Employing Strategy in a Competitive Environment - Essay Example

Campaigns for efficiency of national transport systems advocate for mass public means of transport as a preferred way of reducing losses and costs, posing a major threat to private transport services (Cooper, Mundy, & Nelson 2010). Unforeseen eventualities in the infrastructure and national and global economy continue to pose a threat to the transport since antiquity. Complex innovations across the infrastructure needs imply that a compromise calls for a great deal of investment to rectify the challenge.

The level of damage that the multi-billion dollar industry suffers during eventualities is irreparable in the modern day, exposing the customers and the company to serious losses. As an illustration, the recent trends of extreme weather are serious challenges to the maintenance of the integrity of transport infrastructure such as roads, so the reliance on such transport services becomes risky in this era of efficient business practices (McSherry, 2002). In addition, the volatility of the global economy and the uncertainties it brings to corporate strategy options exposes the York Trans Rove to unpredictable market threats.

Service and fleet portfolio at York Trans Rove elevates the company as a daring participant in the New York market, where many players would not find it easy to enter. Having entered the market as a small scale player and navigating through the competitive space with its current portfolio – these actions demonstrate resilience and conviction to market participation (Loh, 1997). In terms of this internal belief for undisputed possibilities, the company has established a strong foundation to challenge such giant players as Enterprise Rent-A-Car Corporation.

The concept of operating as a small company focused only on growth prospects as opposed to a huge company considering downgrading operations under a particular pressure presents York Trans Rove with a