The Growth Opportunity in the International Market - Research Paper Example

?Smart Goals Affiliation with more information about affiliation, research grants, conflict of interest and how to contact. Starbucks: “In fiscal 2006, we plan to open approximately1, 800 net new stores globally” S– The above objective of the “Starbucks” (Vijayaraghavan & Malviya, 2011) is specific with regard to the number of new storerooms that they want to accomplish. Then the place is also recognized internationally where they desire to function. Time frame is also cited i.e. year 2006. M- This objective is quantifiable and can be calculated effortlessly. The business has mentioned the target year to accomplish this objective. Then the numbers of storerooms are separated into local and worldwide markets. A– Starbucks is one of the blue-chip organizations in United State, and it is emerging exponentially year by year. So accomplishing this aim is not complicated for this giant corporation. As the business has specified that they desire to start more storerooms in US as contrasted to the worldwide market, it demonstrates that it is easier to open stores in US, for the reason that of the brand identification and the demand of Starbucks coffee. R- The objective is realistic to be accomplished, because the business has mentioned specific numbers of storerooms to be started. As US is a larger country and due to its brand identification in US, they can quickly expand their business in various towns and cities. T– Time frame of launching of expansion of the company is 2006 1) Walgreens: “Second is to hire a significant number of people with disabilities in our South Carolina distribution center, scheduled to open in 2007, and achieve 20% productivity gains there.” S– The above objective of the “Walgreen” (Walgreens, Genpact ink 10-Year Outsourcing Deal, 2010) is very specific that the company desires to target mainly the disabled people. And also the target place South Carolina distribution centre. Mentioned period is 2007and accomplish 2 0 % productivity gains require to be accomplished. With the intention of accomplish its objective of hiring an employee that is at least one-third disabled. M- This objective is quantifiable and can be calculated easily. The business has mentioned the target year to accomplish this objective. Another major point is that the company needs to accomplish 20% productivity gain to calculate the result of hiring disabled populace, and there is something motivational aspect behind it. A– The business has not clearly mentioned the amount of citizens in this statement, but has mentioned that significant number of disabled citizens, but in most of the reports they have mentioned that they desire to at least hire one-third of their proposed workers. R- 20% productivity gains is a real number that is associated with the mission of the business to a task to hire, connect, and support citizens with disabilities. T– Time frame of this objective is 2007. 2) UPS: “65% of drivers will have access to the new technology (implemented in 2004) by the end of 2005 and in 2005, we will increase operating profit in each of our 3 key businesses: U.S. domestic, international, and supply chain.” S– The figure “65% of drivers” is very specific figure that needs to be accomplished and they will have right of entry to the new technology. Then 3 parts are focused, where operating profit would be enlarged. M- This objective can be calculated by the end of the year 2005 and the operating profit desires to be increased only in 3 key businesses. A– “UPS” (About USP, 2011) is one of the leading organizations in United State, and it has implemented new technology and skill in the year of 2004, so it would be achievable to give access to 65% of the drivers in a year, and in 3 businesses, they desire to enlarge operating profit firstly. R-These 3 key business areas are pertinent as these are the core areas of the business. Secondly, 65% is result-oriented for the reason that they are the major workers that deliver the final goods to the consumers, and it is realistic in terms of the organization’s mission statement. T –65% of drivers would have right of entry to the new skill can be seen in the development of the organization, and the statement talks about the specific year 2005 to attain the results. 3) Wrigley’s: “In 2005, the company will decrease the long-term rate of return assumption for the assets of its U.S. (pension) plans from 8.75 % to 8.5%.” S– The corporation “Wrigley” (Smart Goals, n.d.) is specific regarding the U.S. pension plans to be worked upon. Then the year 2005 is revealed in which this objective has to be attained. The organization is clear on the subject of the rate of return that wants to be decreased from8.7 5 % to 8.5 % M- The objective is measureable with regards to the decrease in rate from 8.75% to 8.5%. A– The rate of return can be reduced by 0.25% and is action-oriented. R- The business has set a realistic % to be reduced in a year. T– Mentioning the year 2005 is time precise and outcome would be concrete as the rate would be decreased. 4) Halliburton: “We estimate that 74% of the backlog existing on 12/31 will be eliminated the following fiscal year.” S– This objectives targeting on the subject of the backlog and then the specific and exact date is mentioned. The business desires to decrease7 4 % of the collected unfinished work in the next year M- The figure 74% is motivational to be accomplished and its outcome can be calculated in the following fiscal year. A– 74% is action-oriented figure, for the reason that the business is focusing to increase the effectiveness in work and it would be more successful for the business, the more it would reduce the waiting time of any work to be done. R- The organization has set a realistic % as it is interconnected to the effectiveness of the work. T– The following fiscal year demonstrates the time framed and the outcome can be observable in the whole year. 5) Martha Stewart Living Omni Media: The company is a diversed media company, which is a merchandising company and which has the diversed business in the various media segments like the publishing in the media, internet, broadcast services .According to the company they said that in the year 2004, they will be discontinuing the various catalog for the living products and the product options online, they also ready to sell the inventory for the coming fiscal year of 2005. As per the objective of the company, they had tried enough and more to achieve the same. In 2004, the company had to face the certain outcomes in the market, they had to face certain hardships when the founder of the company was imprisoned and the administration had certain problems, so they had visioned 2005 as the year for making a better start and having full-fledged operations in the same year. Stewart Omni media commenced an extremely publicized reappear, and was once more occupied in Martha Stewart Living. contributions of the company's Martha Stewart each day link at the varies new style namely the Kmart which was stretched to contain a new series of ready-mades, and its collective market internal paint line become accessible at the larger stores. Though, the most greatly supported feature of her rejoinder was in television. From the above situations it is understood that the objective is specific, measurable, attainable, realistic and within the time limit. 2) Starbucks: Situational Analysis: Starbucks is the world’s leading coffee shop retail chain operator. It faces keen contest from Mc Donald’s Company and Dunkin’ Donuts Inc. in the United States coffee marketplace .The spending habit between the target buyer groups towards loyal products offers competitive advantage to Starbucks. Starbucks is planning to shut down in non- profitable trade units in United State of America by way of the intention of avoid the financial losses and lack of potential for overcoming the keen competition from competitor firms. The financial analysis shows they are a bit down from the past performances in the market, As the market position is considered they fall in the third position with the other competitors, As the five force analysis is considered the power of suppliers is the one aspect which make them much attractive, the rivalry, threat of new entrants, substitutes and power of customers are at a lesser rates. SWOT Analysis: Strengths: They posses the largest market share in the industry The much differentiated working atmosphere. Highly expanded company Very fast service offered Much reputed with high ethical value. Very strong supply chain management. Weakness: The expansion can lead to much financial and managerial issues. Lack of quality control High priced product while considering the cost . Opportunities: Can contribute for the sale of the coffee bean in the supermarkets. The brand name can make small coffee packets available for the economic community also. The growth opportunity in the international market like the china, Brazil, japan and Brazil. Threats: The price fluctuations can have adverse effects, due to lack in farm ownership. The increased competition from the competitors. Recession in the market. Trend towards the organic drinks and fresh juices. Reference List About USP, (2011). The United States Pharmacopeial Convention. Retrieved November 29, 2011, from http://www.usp.org/aboutUSP/ Smart Goals, (n.d.). Scribd.com. Retrieved November 29, 2011, from http://www.scribd.com/doc/38460740/Smart-Goals-91 Vijayaraghavan, K. & Malviya, S. (2011). Starbucks to Create a Brand Around Indian Coffee: Starbucks Coffee. The Economic Times. Retrieved November 29, 2011, from http://articles.economictimes.indiatimes.com/2011-01-15/news/28423447_1_starbucks-coffee-coffee-retailer-retail-stores Walgreens, Genpact ink 10-Year Outsourcing Deal, (2010). The Economic Times. Retrieved November 29, 2011, from http://articles.economictimes.indiatimes.com/2010-01-08/news/28385414_1_genpact-ceo-pramod-bhasin-walgreens Read More