This essay presents the Analysis of Virgin Mobile USA. Virgin Mobile is an organization with an exceptional image that gives consumers innovation, quality, fun, and value of money. In future, the company intends to offer valuable products better than those of competitors do…
Globally, it is known that young people interact more effectively than older people do. There are most likely to purchase the commodity to fulfill their need for socializing. Youths particularly teens mostly use MMS and SMS that is affordable. Mcgovern continues to indicate that, young people are so much addicted to mobile phones that they can hardly live without them. Internet and media contact via mobiles are much preferred by youths as compared to other segments. Online games and internet are most used by youths as most identify themselves with the emerging technology.
With this in mind, I agree with the Virgin mobile’s target market selection of young people as their lives revolve technology. However, the risk associated with targeting this market is that most of them depend on their parents for their needs thus becomes hard to purchase an expensive choice. Most people in this target selection are students and few working. Secondly, there is a risk in targeting this target group in that a Company needs to set affordable prices that meet this group’s needs. Lastly, either most consumers are leaving at home or in college, thus their usage is inconsistent with a time they may not use the phone especially when in school or vacation.
Given the Virgin Mobile’s target market (14-24 years old) the Company should structures it’s pricing at an affordable price that is not too low for the Company and still not high for consumers. This flexibility makes youths to modify their plans to purchase what they want and need. The case lays out three pricing option that includes Clone to the Industry Prices, Prices underneath the Competition, and the Whole New Plan Option.
From the three pricing options, I would choose the third policy of the Whole New Plan that entails introducing different pricing structure with different pricing dimensions. When this is done, it eliminates contracts that would create a competitive advantage to reach the target group. ...
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(The Analysis of Virgin Mobile USA Essay Example | Topics and Well Written Essays - 750 Words)
“The Analysis of Virgin Mobile USA Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/business/528778-virgin-mobile-usa-case-study.
Sir Richard Branson founded the group back in 1970 operating as a small company that dealt in keeping the records of Mail-Orders. Through his innovation and creativity the company has witnesses a massive growth in the entrepreneurial arenas. Virgin Group has ventured in a variety of businesses in various sectors such as holidays, health and wellness, mobile telephony, music, and leisure.
One of the biggest advantages of the mobile van restaurant is that it does not require any rental cost. Moreover, the mobile van restaurant will not need any marketing cost as the van can itself advertise and since the van is movable, it can switch the business venue easily.
Globally, it is known that young people interact more effectively than older people do. There are mostly likely to purchase the commodity to fulfil their need of socializing. Youths particularly teens mostly use MMS and SMS that is affordable
As evidenced by various real world examples, firms often adopt to threats and opportunities in their respective surroundings by modifying their strategies. This can include introduction of new products, conquering new markets, revamping the value chain, coming up with a new pricing strategy and others.
The main focus of the study conducted is to be able to present the global environment and the other activities of Virgin Atlantic. Included in the global environment are the factors such as tourism global trends and the company’s role, key market drivers, and other accomplishments undertaken through the course of the company’s operation.
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T-Mobile also offers wireless Internet access as well as other data services in retail business and airports using its HotSpot brand. The company involves itself with the resell of PDAs, phones, and related accessories from