The Framemakers - Case Study Example

The Framemakers The Frammakers’ case study involves the Normans, a couple that has been entrepreneurial oriented and is faced with an entrepreneurialdecision. While they have been running a family business, they realize its limitation to grow towards their ambition and consider alternative ventures. Robert Norman then comes across a franchise business outlet and realizes an opportunity in the stores line of business. A further inquiry from the owner informs him that the franchise intends to open an outlet in his locality and he identifies the opportunity.

At the same time, the Norman’s research initiatives identify a possibility of successfully establishing their own business in the field. The Normans then leaves the family business to work out modalities for their personal business (Wesley, 2000). Statement of the problemThe case’s statement problem is therefore to determine the best business opportunity that can successfully meet the Norman’s ambition for expansion. Solving the problem would involve analysis of available alternatives (Wesley, 2000).

Review of alternativesThe first alternative for the Normans is the family business that is already established but has little room for expansion. They can alternatively pursue the franchise business that has an already developed image but they will have to buy the goodwill and pay a regular commission from their revenues besides operational costs. The Normans can alternatively develop their own business. Even though this will have a slow start and would similarly require financial inputs, it is viable and has room for expansion (Wesley, 2000).

RecommendationsThe Normans should therefore work hard on the involveed modalities to set up their personal and independent business. This is because it has room for expansion and will be free from any form of external control. ReferencesWesley, B. (2000). Canadian entrepreneurship and small business management. Ontario: McGraw-Hill Ryerson, Limited.