Adopting Strategy and Operations Management - Essay Example

Insert Case] Adopting Strategy and OperationsManagement [Insert [Insert In partial fulfillment of the requirements for [Insert Subject] [Name of Professor] [Date of Submission] Adopting Strategy and OperationsManagement In the wake of the storm Sandy, lives have been drastically affected. And so are also the economies and business operations. These are such unaccountable and unforeseeable variables that companies have to weather and adapt to. An article in the Bloomberg Business week featured how an American Apparel CEO tried to advertise discounts with a slogan which some found distasteful and irked the rage of the blogging community (Brady).

But for all his intents and purposes, he understood that many people were “stuck in their homes in front of the internet” and that this would be a good time to gain their attention. For the company’s operational perspective, they would be losing millions from the sales due to this market stagnation, but they must also augment it and continue and salvage what profit that could be had. Their target customers should be well informed of which stores are still operational so that somehow profits could still be derived while even offering discounts to entice the market.

Business is always a gamble; it is something indefinite, uncertain, and ever changing. It is important to be readily flexible in shifting and adapting operations should a profitable venture present itself. In an article by Sam Grobart for Bloomberg, he cites that mobile ads are garnering much profit for the companies that engage into it. In this age of social media and smartphones, the bridge of communication to the consumers can be easily bridged, which is why many companies should be shifting their attention into this.

Google, which garners the most profit out of this, has also adopted its operations in a way wherein Android devices could also benefit. With the introduction of mobile-payment schemes, they have enabled their advertisers to have more of a monopolized attention to the consumers through their smartphones. References Brady, Diane. (2012). American Apparel CEO Dov Charney on His Controversial Ad. Retrieved from http://www.businessweek.com/articles/2012-10-31/american-apparel-ceo-dov-charney-on-his-controversial-ad#r=nav-f-blog Grobart, Sam. (2012). Mobile Ads Are the Future, They’re Also Lousy.

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