Threat Analysis for IN-n-OUT bURGER - Case Study Example

Heading: Threat Analysis for IN-n-OUT Burger Threat Analysis for IN-N-OUT Burger The first one is competition from other companies in the same industry. In-n-Out Burger faces competition from both the local market and the international market (Perman, 2009). Among the competitors, McDonalds is the strongest having been in the market for a long time and has had an outstanding performance. It has a strong brand which is difficult to beat. However, there are other competitors such as Burger King, Fatburger, Sonic and Johnny Rockets.

Each one of these wants a large share of the market. Therefore, they are all trying to be as innovative as they can and also produce high quality and variety of fast foods so as to get more customers. This is a threat to the future performance of In-N-Out Burger.The other threat is the issue of health consciousness. Consumption of too much fat is not healthy. In-n-Out burger products have a lot of fats. The foods that the company prepares have too much fat which is not healthy. Fats cause a number of health complications.

Customers might decide to buy fast foods from other retail chains such as McDonalds which have little fats rather than those from In-N-Out Burger. This might lead to In-n-Out Burger losing some of its customers to such retail chains (World Market Intelligence, 2011).The other threat that faces In-n-Out Burger is the fact that prices of raw materials are not constant. They are likely to escalate in the future hence increasing its cost of production. The high cost causes an increase in the selling price, and this might turn away customers (World Market Intelligence, 2011).

ReferencesPerman, S. (2009). In-N-Out Burger: A behind-the-counter look at the fast-food chain that breaks all the rules. New York: Collins Business.World Market Intelligence. (2011). In-N-Out Burger: Company Profile and SWOT Analysis; Market Research; Retrieved from on September 10, 2012