These lift good market forces are enhanced. Though retailing considered profitable, there are very many challenges that attached to it. Some of these challenges are based on the employee-customer relation. Quality of the products is also vital in retailing being that there is a lot of competition. Clients will only search for companies or businesses that offer quality services. This paper focuses a retail business that tends to face challenges in marketing their produce. The name of the company is ‘Lambton Road Cash and Carry’. Various problems need to be sorted in this franchise retail store for it to conform and achieve good performance in the market. The problem facing this business is based on gross income and cost of the advertisement.
‘Lambton Road Cash and Carry’ is one of the retail business situated in Sarnia, Ontario. Mr. Don Barlow as the manager heads this organization. He has conducted enough research on the business profitability strategy, therefore, wanted to build a Beaver outlet (Nystrom, 33). This was to ensure that all the business finances were well spent. Being that the Lambton road retail business was established in the year 1972, and since then, it has succeeded through all kinds of challenges to date. This was due to good management practice. Dorn Barlow as the manager changed the Lambton’s type of business activity to meet some of their long-term goals in the year 1991.
‘Lambton Road Cash’ started offering outlet services to obtain good market forces and increase trading profit. This also created space for diversification and relieved customers of the tedious process of service or stock purchase. Previously before the change, the business faced one big challenge when it came to goods order and delivery process. Some customers were used to ordering small commodities hence subjecting the company to partial lose.