BUSINESS MODELS, CUSTOMER & CROSS-CULTURAL EXPERIENCES - Assignment Example

Business models, & cross-cultural experiences Problem It would be hard for the company to succeed without any scientific proof. This is because the patients or customers would not want to try out on anything that has not been scientifically proven. People would prefer scientific approval of the products that they use. The product’s cost is reasonable because it is easily affordable for the consumers or customers. The annual quantity can be estimated by forecasting based on the market estimates that are available for the substitute products (Demski, 1997).

The marketing strategy that can be applied can vary based on the approach that is proffered. The company can use the pricing strategy. That can involve a low penetration cost that is backed by high low levels of advertising. That would ensure that the consumers are attracted to the company products by the low prices. The other strategy could be the use of high prices and high levels of advertising. The high prices would compensate for the high advertising costs that are incurred by the company.

The company should not rush into manufacturing because the amount investment could end up as a loss if the products are not approved. If I was the CEO of the company, I would first await for the approving of the product before I go ahead with manufacturing.Problem 2The main idea of the business was to establish a strategy that will ensure that there is stability of the business even if there are instances of substitutes or entrants of new companies into the industry. That will ensure that the business gains brand royals that will ensure that there is smooth running of the business.

There is also an attempt to ensure that the quality of products is maximized so as to reduce the bargaining of customers.Problem 3The best customer experience I had was when I was been attended to in a local hotel. The service in the hotel was awesome and it was as a result of the good customer service that I received from the hotel attendants. I had expectations of a good service; however, I did not expect it to be of such a high quality as it was displayed in the hotel. The service was awesome as compared to my expectations and that is what made my day awesome.

The service counts as my best service because I was able to at least have quality customer service and the hotel had a good feedback system in which I could air my grievances or complains (Brock, 2007). The worst service that I received was in a hospital. I expected the hospital to offer quality services because it was dealing with sick people. The services at the hospital were horrible from the reception to the seeing of the doctor. The experience was my worst because I was not able to achieve the type of service that I expected.

The attendants were rude and that was not a good thing according to me.ReferencesBrock, H. (2007). Marketing Principles and Applications, 7th edition. McGraw-Hill Irwin.Demski, J. S. (1997). The decision implementation interface: The Marketing Review (January): 76-87.