The NGO Activism via Official Website, a Case Study of WWF, Save the Children, and Greenpeace

The NGO Activism via Official Website, a Case Study of WWF, Save the Children, and Greenpeace Dissertation example
Masters
Dissertation
Business
Pages 64 (16064 words)
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The present study focuses on the use of the official websites by the non-governmental organizations in reaching out to common masses of people, marketing their activities and trying to get them involved in their activities. The focus is primarily on three NGOs- World Wildlife Fund (WWF), Save the Children, and Greenpeace…

Introduction

The modern times can be called the age of the Internet. More and more uses of the internet can now be found to influence the activities of different organizations and their marketing processes in the business world. This includes the activities of the NGOs as well. In the present times, NGOs are involved in virtual activism, where the digital media of the NGO websites are given credentials for helping and training people. Moreover, any positive change which results in the betterment of society is embraced by the population of the world as a whole. The goal is reached only “Where tireless striving stretches its arms towards perfection” (Tagore, 1996, p. 27). When this proactive approach is adopted via the website of any NGO; people of the society respond to it positively, and support the causes. The vital consideration is whether the NGOs are using the Internet facility with ingenuity to augment their success.
The use of websites can be realized to be in use since a long time. However, the use has been made effective in the recent times when the users of the web technology have realized that with internet they could enhance their activities and gain more profits and success. Thus in the recent times, every business organization might be observed having their own website. This is primarily because the world has now become more competitive and every organization tends to focus on factors that might put them into a higher position among the population of the world. ...
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