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Thesis Statement - Research Paper Example

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The present effective operation strategic plans as well as realistic marketing plans have enabled the Toyota Motor Corporation to be among the eleventh most flourishing companies in the global motor vehicles market. For the company to prosper in contemporary global market, the…

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Subject: Business
Type: Research Paper
Level: College
Pages: 1 (250 words)
Downloads: 3
Author: flatleybeaulah

Extract of sample "Thesis Statement"

Thesis ment Toyota Motors Corporation The present effective operation strategic plans as well as realistic marketing plans haveenabled the Toyota Motor Corporation to be among the eleventh most flourishing companies in the global motor vehicles market. For the company to prosper in contemporary global market, the Toyota Motors Corporation has productively dealt with emerging drivers of globalisation. Some of the common drivers of globalisations affecting Toyota Motor Corporation include competitive drivers, cost drivers, technological drivers, market drivers and political drivers.

One of the basic potential marketing needs for Toyota Company is to identify the most effective means to facilitate effective and productive expansion of the company in the modern intricate global market (Markus 2005).The understanding of the customers’ needs as well as proper utilisation of transfer market channels is some of the main market needs of Toyota Motor Corporation. The financial and economic forces in Toyota Motor Corporation are the consistent fall in the financial situation of the company and the identification of the most valuable market strategy to prosper in modern economic advancement.

Moreover, for the Toyota Motor Corporation to flourish in present market, the company ought to deal with some legal and social forces that entail understanding of the existing legislation in new markets as well as adapting to changes in policies in different states and political settings. Socio-economic forces have also become a major challenge in a considerable number of multinational corporations. To achieve its long terms goals, the Toyota Motor Corporation ought to understand the socio-cultural needs of different social and cultural settings.

The understanding of the competitive forces in global markets will be very essential for the success of the company. In this regard, the Toyota Motor Corporation should undertake a comprehensive analysis of all its competitors in global market to understand their economic and financial situation.ReferenceMarkus B., (2005). Drivers of Globalization: Integration of Theories and Models. Munich: GRIN Publishing GmbH

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