Strategic Long and Short Term Objectives - Research Paper Example

Strategic Long Term and Short Term Objectives What is the difference among strategic, long-term, and short-term objectives? What is the relationship between objectives and goals? What are examples of this relationship?Answer The difference among Short-term and long-term strategic objectives lies in its time frame. While short-term strategic objectives are attempted with the time frame of 3 months to 12 months; long-term objectives are formed keeping a longer horizon in sight. Again, short-term and long-term objectives are not set in isolation but short-term objectives usually function as a staircase to achieve long-term objectives of the organization.

In short, they are congruent to each other.Objectives are narrow but goals are broad. Objectives are defined with precision while goals are general intentions. That is the reason objectives are more concrete but goals are more abstract expressions. It is possible to validate objectives but same cannot be said about goals. Objectives are tangible but goals are not. In short, organization reaches to its goals through precisely defined measurable objectives. In that sense objectives are subset of goals.

Examples Describing Goal and ObjectiveGoal: I want to do some research in economics that will fetch me a noble prize in the future. Objective: I want to do a research in economics to find whether aggregate income of women has increased rapidly relative to men in last 20 years in the US. Goal: World Health Organization wants to create disease-free society by vaccination program.Objective: World Health Organization wants to eradicate polio from this planet by 2017. ReferenceKurtz, B. (2009). Contemporary Business.

South-Western, Cengage Learning. Mason, OH.