Summary and Highlights - Article Example

Although it is a common belief and understanding that if only the next biggest competitor could be eliminated that business could somehow get better, the fact of the matter is that the competition that these two firms provide to each other, as well as the ideas that are ultimately “borrowed”/stolen between the two, are yet another reason why the firms continue to operate with such a high premium placed on innovation, design, and development. 

This tense competition is further interesting because the article raises the specter of Internet Explorer and Netscape as well as the resurrection that Apple experienced as a result of the iPad under Steve Jobs's ultimate direction.  What these cases help to bring to the mind of the reader is the fact that as soon as a single firm gains market dominance and somewhat eliminates a rival, the ability of the dominant firm to continue to efficiently innovate and design quality products necessarily decreases.  In this way, the reader can appreciate how the firms in question are currently locked in competition; meaning that this ultimately translates to increased quality to the end-user.