Chery has accomplished a sustainable way of development by doing research and preparation while producing autos at the same time, which supports Chery updating its auto-making technology and making its products always follow the trend. Taking Safe, Energy-saving and Eco-friendly as product objective, Chery has successively obtained quality certifications of ISO9001 and German TUV Rheinland ISO/TS16949, etc. For many years, Chery products which take Zero Defect as objective have won great favor of the vast customers. Chery has been recognized and accepted by customers from all over the world. In 2011, Chery sold around 643,000 units both home and abroad, winning the top title among independent automakers for 11 consecutive years. In 2011, Chery sold around 160,200 units in overseas markets, up 73% year on year and exceeds the number of 135,000 in 2008, making a great new record. In addition, the total export number of Chery since 2001 has achieved around 700,000 units by the end of May 2012. Chery has been top Chinese vehicle exporter for 9 consecutive years. Chery also won the golden medal of sales among China self-owned brands for 11 consecutive years, and has been occupying the biggest proportion of China passenger vehicle exportation.
Independent innovation is the core of Cherys development Strategy, as well as the source of momentum of Cherys supernormal growth. Since its foundation, Chery which has always stuck to independent innovation has developed an R&D system relying on Automotive Engineering & Research Institute, Central Research Institute, Planning & Design Institute, and Testing Center. Under the system, Chery jointly designs key parts with holding companies and suppliers, and carries out cooperation combining production, study & research with domestic universities and scientific research institutes. Till now, Chery has set up an R & D team of more than 6000 members, and acquired core