Production of Robot Model SANR - Term Paper Example

? PRODUCTION OF ROBOT MODEL SANR BUSINESS PLAN (insert s) Product Development Manager Executive Summary SANR is a machinery producing company that intends to commence a new product line dealing in robot production. The new product line follows achieved and continuing innovation leading to enhanced capacity for higher end programmable machinery. The product name is from the company’s name and will be distinguished into various customer needs for enhanced market diversification. The product design and presentation to the market fit in a clear objectives path driven by the business opportunity discussed below. In terms of the market niche as well as operations factors, the new production line definitions respond to the objectives as explained in this business plan. Material acquisition plan coupled with the production plant location facilitate the definition of the operations are also contained in the report to define the laid down plan. Finally, the highlights of the financial aspect of the production accompany the business plan before a brief summary at the tail end of this report. The Business and Its Objectives SANR is a European leader in machinery production with an objective of availing cutting-edge solutions to various end user needs for a long time. Opening the new product line within the current capacity not only presents competitive promises of the modern technology standards but also opens unique chances for portfolio diversification. In the initiation of the new product line, the company aims to achieve certain market driven objectives as outlined below. i) Keep up with the pace of smart technology experienced in modern gadgets while maintaining its work mechanization tradition ii) Venturing into high-end programmable products iii) Penetrating exciting market segments iv) Making relevant technology contributions to business Over and above its main objectives, the organization has yearly objectives. These are as outlined under: Aims of SANR in the first year - Let people know the product - Establish itself as a reliable business - Sell at least 15 robots -Sell at least 6 unites within the first half of the year - Rest of the year 9 robots Aims of SANR in the second year -Sell at least 35 robots - Upgrade the robot by adding new functions including a house protection system. An alarm, for example. Aims of SANR in the third year - increase price per unit to 200,000 Pounds - open new stores in Dubai & Paris - Develop new robots in new format - Sell over 150 units per year The Business Opportunity The unique aspect of the opportunity that the launch of the product is likely to enjoy mainly depends on the excitement created by the various products under the brand SANR Robot. Under the SANR robot brand, the company will present various innovations offering exciting mechanization to seven different end users. The main robot products will include; office personal assistance, massage services, office calls response, hair washing, skincare, cleaning and food and drink service. It therefore follows that the wide spectrum of target markets presents a wide range of business opportunities. According to the initial production, the product launch will target office solutions for personal assistance and call centre solutions, followed by other commercial robot products namely cleaning and beauty. The final launch will include the food and beverage market solutions, with customized use such as by leading food outlets such as the McDonalds on whose recommendation the production segment is hugely dependent. In terms of the opportunity presented by the use of the capacity achieved by SANR in the operations of its machinery production business, the new product faces a better survival chance than when the plant is a new distinct aspect. As an illustration, technical capacity currently available will only require reorganization and deployment with little additions. Alternately, having an established market presence through other various machinery lines that SANR deals in is an added advantage for the product image needed for the launch. It is perhaps one of the most important aspects that new products launch needs by the prior availability of a strong brand presence (Abrams, 2003). In addition, it is unique to present mechanization in the high-end programmable products with the accuracy and exciting innovativeness such as in massage and food service. The Market and Advertising Market for high-end programmable gadgets and smart technology slowly found a fresh market from the urn of the 21st century at an unprecedented rate. The features of the market indicate that the future for this line of products will be bright, at least for the next near future. Target markets are likewise on a technological reorganization that establishes itself on the computer innovations aiming at reducing cost of production at high accuracy levels. In terms of the preparedness of the market, Europe will be the most preferred destination for the bulk of the production, with future projections of American market coverage followed by Asia under consideration. Based on the nature of the technology hungry market, consumer behavior derived advertising solutions fit in the bid to popularize the product. Online-based advertisements will form the bulk of the advertisement solutions. Social media platforms such as Facebook and Twitter augur well with the customer base search of products and will form key advertisement channels. Online magazines and YouTube will also present an avenue for the advertisements. As part of the popularization drive, consideration of presenting sample robots to public icons in Britain such as the Prime Minister form the marketing plan. Personnel As highlighted before, the project for production of the NASR Robot is a start-up product line within the current company whose capacity growth facilitates such development. Personnel hiring will only be for technical specification related only to robot line that was previously absent. Programming capacity outsourcing will form part of this hiring aspect. Buying and Production Apparently, the robot business line is largely successful in East Asia than it is in the UK and across Europe and most of the material supplies will be obtained from Japan. Production plants location is in Europe and supported by overseas supplies since the cost of production is lower than when acquisitions come from Europe. Materials procurement however will have certain aspects of European parts for instance for finishing as well as softwares which will be locally acquired. Assembly and finishing will also take place in the main plant in Europe, which will be the location of the production plants. As illustrated in Tables 1 and 2 below, two programs for product launch in the production of all robot products will occur. Premises and Equipment The premises of the SANR Robots production plant will be located in Knightsbridge in the UK. Knightsbridge presents a suitable production environment from the current SANR activities. New plant setups will largely be outsourced to Japanese robot producing firms, which will include reorganization of various current machine production plants. This is expected to cost less than it could for a brand new plant. Financial Forecasts Projected Expenditure for first 12 months (6 months, 6-moths) ITEM 6 Robots Plan 9 Robots Plan Human Resource Manager 2@?4,000 X 6 ?48,000 ?48,000 Non-skilled (5) @ ?1, 000 X 6 ?30,000 ?30,000 Skilled (2) @ ?3,000 X 6 ?36,000 ?36,000 Plant Facilities & Structures Direct production systems installations ?6,000,000 ?6,000,000 Rent, electricity, water, website ?3,000,000 ?3,000,000 Materials ?5,000,000 ?12,000,000 Projected Totals ( 6 Months) ?14,114,000 ?21,114,000 The first roll-out plan supported by the three Robot models will be sufficient to support the 7 Robots plan. Projected Revenue The following are the projected revenues for the initial year of production. 6 Robots Plan 9 Robots Plan Sales ?17,100,000 ?34,000,000 Less expenses -Production -Other costs Total Costs ?14,114,000 ?,1,000,000 ?15,114,000 ?21,114,000 ?2,500,000 ?23,614,000 Projected Gross Profit (first 6 Months) ?1,986,000 ?10,386,000 Financing the Project To fund the initial production for the new products, NASR will forward funding proposals to a financial institution to the tune of ?15 million. The financial institution of choice is NatWest based on the preferential interest rates charged. Summary The production of high programmable gadgets is a rare market niche that presents a unique opportunity for the new products. The capacity achieved at NASR enables the company to venture into innovative products capturing the preferences of the market. The brand name established by NASR over the production life that it has is a strong entry for NASR Robots. Overseas acquisition of materials from Japan will enhance the flow of production once it kicks off. Personnel capacity as well as current technical abilities will also act invaluable to the initialization of the robots project. Funding services offered at NatWest will enable the company to roll out the new production line at least for the first few months. European markets will form the initial introduction market which will also be rolled out across the continents when the project stabilizes. References Abrams, R. (2003) Successful business plan: Secrets and strategies. Palo Alto, CA: The Planning Shop. Read More