The Media Effect in Communication - Essay Example

Lecturer: The Media Effect in Communication Summary Biagi, Shirley. Media Impact: An Introduction to Mass Media. Belmont, Calif: Wadsworth, 2011. Print. Biagi examines the way media have profoundly changed from media history to the current; thus creating varied impacts in the society. The author explores the way technological advancement has shaped politics, culture, and society (Biagi 23). Biagi engages the reader in the writing style and visual appeal in order to explore the converged mass media.

The author examines the way media impacts and also plays significant roles in education settings, legal, ethical, and supports other industries. He further illustrates the way media are significant in the business environment and indicates to the learners what is likely to work in each industry.Noor, Al-Deen H. S, and John A. Hendricks. Social Media: Usage and Impact. Lanham, Md: Lexington Books, 2011. Print. The authors reveal the way social media such as Facebook, Twitter, YouTube, MySpace, and others have increased at an alarming rate over the past ten years.

These media sources have become significant in the current business, learning environment, political campaigns, and public relations industries. The authors offer a comprehensive and social analysis on the way social media impact society, as well as, explore the emerging roles of media. The book examines the way social media have impacted and at the same time played significant roles in varied environments such as learning, public relations, legal and strategic communications (Noor and John 23).

Straubhaar, Joseph D, Robert LaRose, and Lucinda Davenport. Media Now: UnderstandingMedia, Culture, and Technology. Boston, MA: Wadsworth Cengage Learning, 2012. Print. The Media Now is a book that empowers one to think critically about the way media creates an impact on culture, and contributes to violence and antisocial behaviors, which is contrary to the prevailing norms for social conduct (Straubhaar and Robert 421). The book offers a comprehensive introduction to the current global media environmental impacts and continuing technology development, culture, and varied theories for transforming the rapidly evolving media industry.

The authors offer a clear understanding of the way media technologies develop, converge, and impact society. The book prepares one for varied encounters by expanding the field of the Internet, social networking sites, and traditional media industries. The authors employ varied theories, concepts, and technical knowledge significant for enabling the reader to understand the roles and media impacts in society. White, Connie M. Social Media, Crisis Communication, and Emergency Management: UtilizingWeb 2.

0 Technologies. Boca Raton, FL: CRC Press, 2011. Print. The author argues that despite the recent global disaster resulting from the social media aspects, it is significant to unleash and teach emergency management to curb the communication crisis. The author reveals the way web 2.0 technologies can educate society on emergency management; thus enabling people to utilize social media effectively. This is through improving emergency planning, crisis preparedness, and response capabilities (White, 22).

The author offers a set of guidelines and effective practices for utilizing social media in order to curb communication crises. White attempts to explain the way emergency management agencies can leverage technology use and manage information more effectively, reduce cases of communication overload, and inform the public; thus reducing social media impacts. From digital, collective intelligence to mapping, the author leverages web 2.0 technologies in order to facilitate a clear understanding of the significant principles of social media.

The author further employs real-world examples and packs the information with case studies; thus making the book suitable for learners who want to excel in media communication subject. The way in Which the Sources Inform the Critical EssayThe above sources would inform one on the critical essay of media's effect on communication through supplementing adequate information on the way social media impacts society. First, Biagi’s book offers a variety of information on the way mass media impact the audience, culture, people, money, and business industries.

Therefore, it is critical in essay writing because it informs the reader on varied media impacts on the daily lives of people. Secondly, Noor and John’s book have a wealth of information on the way social media have tremendously impacted varied environments such as education settings, and legal, ethical, political, and business environments. It is critical in essay writing because it reveals the way social media has drastically changed the way society communicates. Thirdly, Straubhaar and Robert in the book Media Now can help the researcher in essay writing because it offers a variety of information on media and the information age.

It also reveals the varied media types and the way they have changed the lives of people in the current society; thus critical in essay writing. Lastly, White in his book offers significant roles that media play and the negative impacts they create in the current society. His book is critical in essay writing because it offers adequate information about the social impacts of media and the ways of curbing communication crises.