The first part of the project will give a brief overview of the company followed by the SWOT analysis of the company and the industry analysis in the target market. The next portion of the project will reflect the target markets that have been recommended to the company Fisker…
Fisker Automotive, Inc. is one of the American automobile companies located in Anaheim, California. Henrik Fisker is the founder of the company (“The man who challenged entire industry”). The first product of the company is Fisker Karma. It is one of the first production plug-in electric cars in the world (“Luxury that’s Electric”). It appeared in the NA International Auto Show in the year 2008. It is the main product of the company. Besides the environmentally conscious features the vehicles also has solar panels. The company has decided to export its product from United States to United Arab Emirates.
The SWOT Analysis is an important element in strategic planning (Ferrel, and Hartline 122; Boone, and Kurtz 46). It will help to determine the strengths, weaknesses, opportunities and threats of the company.
The company offers one of the first electric cars in the world having an extended range. The Fisker Karma is the main product of the company which allows drivers to enjoy the luxurious style of the car. It is environmentally conscious and possesses the capability of fuel consumption as well as emissions performance which is beyond the reach of present conventional luxury automobiles.
The company has great opportunities if the high performance and the luxury of Fisker Karma can be combined with the elegant design add campaign. The particular design should provide brand recognition as well as an introduction to the Plug-in hybrid vehicles market, providing driving comfort to the customers.
The first threat to the company is the lack of advertising and publicity of its products which makes the car unknown to many individuals. The second threat to Fisker Automobile Plc is the competition from the companies offering similar types of vehicles or cars. The massive production of cars by the other car companies, resulting in the reduction in the expense related to these plug in hybrid ...
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(“Export Business Plan (EBP) for a vehicle Karma solar/electric car from Term Paper - 1”, n.d.)
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(Export Business Plan (EBP) for a Vehicle Karma Solar/Electric Car from Term Paper - 1)
“Export Business Plan (EBP) for a Vehicle Karma Solar/Electric Car from Term Paper - 1”, n.d. https://studentshare.net/business/588934-export-business-plan-ebp-for-a-vehicle-karma-solarelectric-car-from-usa-to-united-arab-emirates-uae.
Taking business abroad offers many new opportunities to MGM, but it does come with risks, which is a common issue in the business world and this only means that going global has to be realistic and should involve lots of proper planning. MGM has gone through enough research into the potential benefits that will be gained in the Dubai market and has weighed these benefits against the estimated costs.
The United Arab Emirates has experienced steady growth in its economy for a number of years mainly promoted by the efforts of U.A.E government to develop and diversify the economy in the non-oil sectors, thus creating many business opportunities in the country.
Our company exist to make having a clean car more accessible and convenient. Our primary goals to that need to be realized are the acquisition of necessary equipment in order to meet consumer demand utilizing less time, as well we intending on leveraging our customizable service as an added bonus that raises the bar for consumer expectation.
Emirates SWOT analysis has depicted the strengths and weakness of the company along with opportunity. Stiff competition from the competitors and substitutes makes the company both approachable and vulnerable. Marketing strategy and alternatives are the key issues that have been highlighted.
Given both sets of factors, is the long-term trend of U.S. VMT increases likely to be stopped or reversed over the next decade? In supporting your arguments please be as quantitative as the current state-of-knowledge allows. The stipulated factors are reliable because they represent the broader perspective of the context factors.
The price of dolls in autarky will be cheap due to availability of resources and factor abundance. With trade, China will produce surpluses which will be exported to other countries which do not produce the dolls like the USA.
ysis in the target market. The next portion of the project will reflect the target markets that have been recommended to the company Fisker Automobile Inc to export its product. The third part of the project will provide a marketing strategy to the company for its market extension.
It also strives to prove itself in terms of power in a soft and more global way, UAE has withstood criticism on the utilization of physical space in national pavilion. UAE has been implementing the theme of cooperation and unity through its Principles and practices of branding in managing its image which it has so far achieved (Wang & Sun 2012, Hayden, 2012).