Fisker Automotive, Inc. is one of the American automobile companies located in Anaheim, California. Henrik Fisker is the founder of the company (“The man who challenged entire industry”). The first product of the company is Fisker Karma. It is one of the first production plug-in electric cars in the world (“Luxury that’s Electric”). It appeared in the NA International Auto Show in the year 2008. It is the main product of the company. Besides the environmentally conscious features the vehicles also has solar panels. The company has decided to export its product from United States to United Arab Emirates.
The SWOT Analysis is an important element in strategic planning (Ferrel, and Hartline 122; Boone, and Kurtz 46). It will help to determine the strengths, weaknesses, opportunities and threats of the company.
The company offers one of the first electric cars in the world having an extended range. The Fisker Karma is the main product of the company which allows drivers to enjoy the luxurious style of the car. It is environmentally conscious and possesses the capability of fuel consumption as well as emissions performance which is beyond the reach of present conventional luxury automobiles.
The company has great opportunities if the high performance and the luxury of Fisker Karma can be combined with the elegant design add campaign. The particular design should provide brand recognition as well as an introduction to the Plug-in hybrid vehicles market, providing driving comfort to the customers.
The first threat to the company is the lack of advertising and publicity of its products which makes the car unknown to many individuals. The second threat to Fisker Automobile Plc is the competition from the companies offering similar types of vehicles or cars. The massive production of cars by the other car companies, resulting in the reduction in the expense related to these plug in hybrid