A crucial aspect of ethical behavior is embodied in the SCR (Social Corporate Responsibility); by definition, it can be described as voluntary action by firms with the objective of operating in sustainable environment; socially, economically and environmentally (White, 2011). For a firm to be socially responsible it needs to consider the impacts of their production activities to the environment, these means avoid polluting and degrading it. They should also pay attention to the needs of their customer’s suppliers and neighbors even if they do not result in profit for the firm. Despite the emphasis on the importance of ethical practices by corporate, over the year many companies have blatantly ignored their ethical responsibly and this often results in suffering for the community affected. Coca cola which is the world’s biggest soft drinks manufacturer and one of the most globally recognizable brands , in 2003 there were complains in India after it was accused of producing drinks with a very high level of pesticide chemicals in them (Vedwan, 2007). In 2006, it was also accused of overusing and subsequently exhausting ground water in the areas where their plants were located; their careless waste disposal methods also polluted the water making it unusable to the local residents. Studies carried out by CSE and NGO in 2006, the discovered despite complains 3 years earlier, Coca-Cola was still supplying products with a level of pesticide that would not have been acceptable in Europe or American
and other western nations.