Competitor Analysis - Assignment Example

Competitor Analysis Summary Players in the contemporary hospitality industry have perfected the art of diversity in order to increase their services thus expanding their markets. Baldwin Hotel understands this and developed several service including conference facilities, deluxe boarding facilities, diverse cuisines and taxi and car rental services among many others has over the years. San Francisco has a vibrant hotel industry with hundreds of various hotels competing with the Baldwin hotel. Among the hotels are prestigious Powell hotel and Hotel Carlton.

Both hotels boast varied services and a distinct customer base. The hotels compete for the common market with the Baldwin hotel by manipulating their service and product bouquets. Among their features of competitions are the seven Ps of marketing including price, product, place and profit among others. Established in 1998, the Powell hotel is a state of the art facility sitting at the heart of the city at the Union square. The vantage position gives the hotel unparalleled access to the shopping malls and centers in the city.

Owing to this, the hotel is therefore a favorite for different tourists who visit the city to shop. The hotel has deluxe rooms among other comfort facilities to attract the affluent class. Located next to one of the greatest landmarks in the city the Chinatown dragon town, the Baldwin Hotel boasts high quality five star services ranging from deluxe rooms, customized cuisines and fully furnished conference facilities among many others. Additionally, the business operates with a robustness and dynamism that exhibits a competition conscious marketing and management departments.

It has a steady market share that keeps it operational everyday but just as with any other business the hotel strives to expand its market by beating its competition in introducing new product and service categories. The hotel targets the middle class tourists who frequent the city from different regions. The provision of conference facilities is a new service that targets business organizations. Hotel Carlton another competitor in the city enjoys strategic position at the eastern entry of the city thus promising convenience to its customers.

The hotel offers diverse services including car rental, bed and breakfast and conference facilities among others. It has deluxe rooms with luxurious facilities such as digital television, free internet, and hot bath among many others. The two hotels have a specific target market, most of their services are tailored for a typical tourist who seeks convince to the shopping malls among other essential areas within the city center. They carry out extensive marketing both in the broadcast and in print media with all of them owning dedicated website through which they market their services to the international market (Kotler & Fox, 2002).

To compete favorably with the two hotels, Baldwin hotel introduces a diversity and flexibility of management and service orientation. The hotel equally targets the rich but also accommodates the middle class tourists who constitute the larger percentage of the market. The hotel enjoys a strategic position next to some of the largest tourist attractions in the city. It thus enjoys convenience of sightseeing and an ambience that enunciates the affluence of courtesy and hospitality. To attract the market, the facility tailors its services to accommodate the middle class by offering the comfort, privacy and convince most tourists seek.

Besides the diversity of services including the taxi and car rental services, the hotel prides itself in providing high quality services at relatively lower rates than most hotels in the region. ReferenceKotler, P., & Fox, K. F. A. (2002). Strategic marketing for educational institutions. Upper Saddle River, NJ: Prentice-Hall.