International market unit one DB - Essay Example

International market International market In the early 1900 there was a need for learning among children to be stirred and made more developmental to them, this would involve including play into the curriculum not only to hold their attention but also make learning a fun process among them. Edutot was born to help in the development of games and toys to assist learning improve among children. There are a lot of factors that have driven the demand and growth of Edutot, these are:Globalization: the world has become a global village and this has made information and ideas move fast, being that parents in other parts of the world have heard of the achievements Edutot has made they want their kids to have the same and hence the expansion of Edutot (Zou & Fu, 2011).

Cultural Exchange: we are a global village and though we come from different cultures and background interaction through education waters down this difference, this is especially so when the same curriculum is used by people in with different background.Economic status: there is an up rise in the number of people in middle level social strata, this group would want to have the best and this has increased the demand for Edutot for their children as they seek to give them the best (Zou & Fu, 2011).

Preparing children for pre-school has always been the mission, this is done through the creation of an environment that stimulates mental development where children are allowed to participate and develop an all-round intellectual persona. Every child is unique and should be free to learn through educational play activities to help them develop Mühlbacher, Dahringer & Leihs, 2006). The factors on globalization, cultural exchange and economic status are seen as universal, though legal factors are not.

Some countries require that children at kindergarten have a curriculum which incorporates Edutot developmental issues but in other areas implementation of this would be difficult because of difference in curriculum and education development funding (Mühlbacher, Dahringer & Leihs, 2006).Target market and mission statement are similar because the main mission is the development of children before preschool by providing them with positive developmental but the ability to grow their unique abilities while still learning.

ReferencesMühlbacher, H., Dahringer, L., & Leihs, H. (2006). International marketing: A globalperspective. London: Thomson Learning.Zou, S., & Fu, H. (2011). International marketing: Emerging markets. Bingley: Emerald Jai.