The intention of this study is organization culture as a USP or “Unique Selling Point” of a firm that differentiates itself from its counterparts. Organizational culture means the way human resource in an organization acts and performs its duties. The culture in an organization is usually developed by top leadership which is translated to the production workers or managers at the lower level of the hierarchy. Any organization that fails to develop a unique culture fails to communicate its value to its customers and hence loses its vividness in the eyes of its customers. In the 21st, the concept is more important than ever before because of the intensive competition by firm. Not only the firms in the same country are fighting for a same job, but outsourcing has included the foreign firms also in the fight for a job that comes to the market. In the midst of so heavy competition, it has become increasingly important for firms to “Break through the clutter”. No firm can break through the clutter or become vivid unless it has something other than that the conventional competition is offering. Many firms, as a result, have increased their focus on organizational culture. Many are trying to develop a culture that will help them gain an edge over their competition. Organizational Culture, apart from helping an organization in all of these, also help helps an organization in developing the ideal characteristics of its workforce overtime without having to incur the heavy training expense that also entails loss of productivity and may lead to boredom and job turnover. It is also suggest by organizational behavior experts to develop a long term strategy based on an organizational culture in order to achieve firm’s targets and goals. The long term strategy can be supplemented by incorporating several training regimes that are used to make sure that the organizational culture has been properly engraved into the conscience of the workers and everyone in the organization is following the same culture that is yielding synergy and resulting in achievement in difficult tasks and goals which are not possible unless everyone in the organization is following the same culture. (Jin, Drozdenko, & Bassett, 2007) Organizational Culture leads to more efficiency in the organization. In fact, organizational culture improves the efficiency because it gives the sense of direction to employees and tells them how they are supposed to act in a variety of situation. This reduces their response time and helps them focus on the customer satisfaction more that leads to very satisfactory results. This increases organization wide efficiency of the human resource and all the staff in the organization allocates more time to core competencies. This also increases job satisfaction which leads to customer satisfaction and towards profitability of the organization. (Denison & Mishra, 1995) Organizational Culture also affects the knowledge management practices of an organization. Knowledge management is extremely important for an organization as concluded by Toyota Motor Company, UNIX, Microsoft and Mercedes-Benz. One cannot imagine an organization to achieve success if it does not pay any heed to the technology development and knowledge management flows within the organization. It is extremely difficult to assume the success of the organization without the technology factor playing its part. Hence, indirectly organizational culture plays an important role in the development of an organization and its technology management and knowledge management practices which are now considered vital for the success of the organization. So much so that even the large organizations are making their old staff who seemed incompatible to technology are training them to make them work on the technology of the new era. Of course all of this is not possible without organizational cu
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This research is being carried out to evaluate and present an organization culture development and success of the organization. Organization culture can be described as a competitive or strategic advantage that one firm holds against competition. …
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