Employability and Consulting Skills for Marketing - Assignment Example

Employability and Consulting Skills Assignment November 04, To whom it may concern RE: APPLICATION FOR MARKETING MANAGERS POSITION Following an announcement of marketing manager position in your company dated 04, November 2013; I tender my application for the job. I have a strong education background that makes me competent in marketing. My interpersonal skills and effective communication capabilities will prove be a worthy human resource asset for your company. I believe that I can be a role player in the fulfillment of the objectives and corporate goals of the company. I believe that the competitiveness and success of marketing defines the continuity of the company. As such, I am willing to input my positive contribution to the success of the company and also be part of the success. In this regard, commitment to the company will be my core driver. Kindly consider my application. Your response will be highly appreciated. Yours sincerely RATHASAK TANTIVIWATHNAPHAN Enclosed: résumé Assignment 2 A justification of your selection of the job role According to Mankin (2009 p. 21) a good event manager should have the required human skills to develop and execute an event. The roles extend beyond personal attributes to professional qualifications that an individual poses. Event managers are responsible for all events that corporates engage in and thus are supposed to be competitive in boosting the image and profile of the company. I consider this position due to my undoubted professional and personal skills. Throughout my life I have displayed leadership skills that have earned me confidence in leading the right direction. Consequently, I am a person who puts every idea into a thorough process of reasoning to obtain workable solutions. Reasoning in decision making is not a choice but a core ingredient. Managing events require adequate Interpersonal skills since it involves people different personalities and calibers. As such, good interpersonal skills can act to create a good environment. My ability to communicate with different groups of people may justify my reasons for applying for the position of events manager. In agreement with Slater (2010 p. 43), the success of an event cannot be guaranteed if the manager does not poses team management skills. Usually, the team planning or attending an event is so large and may overwhelm the staff and the manager. This may raise confusion and subsequent failure of the event. However, with good team management skills, the manager can allocate roles effectively. With this in mind, I find my role very important in this position. Lastly, I find myself suitable for this role since it requires excellent communication skills. I will apply my skills in influencing success of events. Since all corporate events have objectives, communication skills may assist in attaining them. Bibliography Worth, R., 2009, Communication skills. New York: Ferguson. Slater, R. , 2010, Team management. London: Collins. Mankin, D. ,2009, Human resource development. New York: Oxford University Press. Assignment 3 What make you better than any of the other candidates interviewing for this job? Marketing is challenging job that requires adequate preparation and experience. In my case, I have undergone a rigorous training at the Kasetsart University that sharpened my skills in marketing. With practical settings, my undergraduate studies exposed me to various scenarios of marketing that have not been exploited or used yet. I plan to bring the se fresh ideas into the marketing plan of your company. My interest in business is also a key factor regarding my application. I have been engaged in my family’s business since I was in high school. What this implies is that I have perfect knowledge on how business e are run and functions of each department, including my favorite, marketing. In regard to time management, I might be having some shortcomings. However, this can be explained by the fact that I adore quality of my output such that I usually spend some extra time to fix any hitches in my work. I am a perfectionist who wants to see everything turn out as expected. I have adequate experience as a marketing manager for a construction company in Thailand. The experience in marketing has taught me practical managing techniques that I wish to utilize in your company. Assignment 4 Reflection summary Every student has aspiration of joining the professional world. This is usually concerned with his or her major. I found this experience an eye opener of the issues that matter the most yet people do not realize their importance. I learnt many aspects pertaining professions and requirements for various jobs. This will surely be a game changer in reference to how I view the outside world in regard to my field of interest. I gained a lot in terms of employment requirements. The seminar was eye opening on how I can succeed in applying and succeeding through the interview process. In addition, I wanted to learn about the considerations that employers look for apart from the educational background and qualifications. I intended to fully understand employability and consulting skills which I will definitely use when I graduate. With advice and experience with professionals, I ensured that every interactive session answered my pressing questions regarding employment. This ranged from marketability of my course and also extra requirements that I may need in order to have an upper hand during recruitment. I am a confident person who dares where other shy away from. During the sessions, I ensured that none of my questions went unanswered. I was confident that I would develop enough skills to equip myself with ready for use after graduation. Being from a business family, I understand that asking questions and taking risk defines the success of a strategy. Thus, confidence in ideas and thoughts is a great pillar where my success lies. Time is important in business especially in decision making. I have noted that time management is a problem to me. I will need to adjust and be more time conscious. Despite the fact that I take time to deliver quality, there may be other means to improve my timing without affecting quality. As such, time management will be the weakest area that I will need to develop. I will develop these skills by ensuring that any activity I undertake will have a schedule in which I will try as much as possible to observe. This will apply to all my activities; wring my projects and my daily informal activities. This will help me build on my time management skills that have been problematic to me. Before embarking task, I will ensure that every necessity is available to avoid any delays. Since I have identified it as a weakness, I will take the challenge to make it strength. Skills in business are subject to experience, education and individual effort. My effort will be aimed at mitigation my shortcomings. I will ensure that I succeed in my goals by making sure all the scheduling is done at the right time with reasonable timings. If time management is an issue, then I will make sure I arrange my projects in advance. An example is that if I am a marketing manager, I will be planning for a marketing experience or event before schedule so that I may have an overview of what may happen or causes of delays. Assignment 5 What I have learned about how well I can market myself to employers In my opinion, there are two main important fundamentals to market myself to firms. The first thing is to present professional curriculum vitae (CV) with supporting documents. A curriculum vita is influential in making a candidate’s application worthy of consideration. CV is normally the first impression a potential employer wields for a potential candidate, thus, the better the CV, the higher the chances of recruitment. In this regard, I will ensure that I have attached all my necessary qualifications in my CV to show the employers some of my good qualities and why I am the best candidate for the job. An interview gives the potential employer a chance to probe and get first-hand information about a candidate (Matt 2007). I will surely use this chance to make my capabilities known to my employer. I believe this will raise my rating as a possible candidate. I will use knowledge gained on successful interviews to depict my professional being. This will be accompanied by thorough research about a company that will enable me tackle any internal questions effectively. The first impression that employers have of a candidate may define the outcome of a recruitment drive. In this regard, I will always pose a positive image, in verbal interchanges to dress codes that are in line with the potential employer. What I have learned about my chosen industry My interest was in the television industry in Thailand. I learnt that a company’s characteristics define its market share. From my readings, I found that Thai TV market is dominated by few companies, the major ones being Sony and Samsung. However, these companies do not share the market equally. I discovered that Sony has greater market share due to its competitiveness in term of price and variety. A business success is defined by several factors such as competition, political environment, economic, technology, legal and social environment; otherwise known as PESLE (Campbell 2005, p 46). Consequently, internal characteristics of a company, say management, also affect the success of a company acquiring and maintaining a market share. A company has the power to attract and lock in consumers by employing price and variety mechanism into its products. Sony, produces a variety of TV sets improves the consumer choices in regard to variety. This implies that I each TV purchase, there is a high likelihood that it will be a Sony brand. From market analysis, a company success lies on the ability of its marketing department to learn about the market, the current state and possible changes. This can help a firm adapt and place itself in a strategic position to deal with any disturbances such as competition in prices and quantities. Bibliography Campbell, D. J., & Craig, T., 2005, Organisations and the business environment. Amsterdam: Elsevier Butterworth-Heinemann. Matt, G., Matt, G., & Kunsthalle Wien., 2007, Interviews. Köln: Walther König. Read More