The Success of Starbucks - Case Study Example

China is an important market because it is the fastest-growing economy in the world and the overall disposal income of Chinese is on the rise. It, therefore, makes China one of the key markets to serve and achieve the required level of growth as not only the local population is a potential customer but the foreigners visiting the country can also be. India is also another major market with rising income levels and better integration with the international world therefore the overall chances of growth are relatively higher too. Starbucks’s supply chain issues are critical in the sense that issues regarding fair trade are quite sensitive.

Howard Schultz rejoined Starbucks as the CEO in 2008 when the company was failing to achieve its targets. He is an inspirational CEO because the overall corporate social responsibility, employee development as well as contribution of the company toward society are relatively large. He is also an outspoken person regarding how politicians and the government are treating the issues of job creation, the economy, and the overall well-being of people. (Serwer) The new business model embarrassed by Starbucks is also the brainchild of Schultz and is based upon better and improved coordination between society and the business. (David A. Kaplan)

One of the keys to the success of Starbucks as a preferred employer is its focus on employee development and the related personal growth opportunities offered to all employees. Starbuck’s record in corporate social responsibility is quite good and it considers organizations working with it as partners. The careers become so appealing at Starbucks because of the overall training programs and the grooming offered to the employees. The personalization of the training as well as the relative freedom allowed to employees made Starbucks one of the top places to work locally and globally.

Starbucks offers a personalized experience to every customer and my overall experience was great too. The very fact in-store ambiance of the stores is quite impressive and it is also an important factor that most customers like me enjoy besides sipping great coffee. The emotional connection is established through a personalized experience of how coffee makers interact with the customers and how the overall process of order-taking works. By implementing technology, Starbucks has made it relatively easier for customers to easily pay and reduce their time to check out. This has improved my overall individual experience at Starbucks. (LEVY) Read More