Notably also, public relations is aimed at communicating to donors how resources have been spent and to attract further donations (Gregory, 2004). There is another outlook on public relations where persons tasked with this have to analyse trends, predict their consequences and counsel organizations on the best course of action along with how this will be implemented. This outlook provides credibility on the practice of public relations as it introduces a social science aspect where in the critics have dismissed public relations as being unsubstantial and flawed fundamentally (Butterick, 2011).
Being difficult to define, public relations is a practice that is difficult to underpin its origins as well. One of the American pioneers of public relations, Ivy Lee, looked into policy management citing that good policy translates to good public relations. He went on to extend this definition by stating that public relations deals with everything entailed in expressing the policy or idea of an organization, incorporating the idea or policy expressed as well. For charitable organizations, their main concern is maintaining fruitful relationships between them and donors and this raises the issue of fund raising management. The policy or idea expressed by these organizations is philanthropic in nature that is not for the direct benefit of the organization rather for a societal issue such as public health. Philanthropy, in essence, is a relationship between donor and recipients where this relationship is mediated by cultivating an image of public good. Lee also looked into the ethics of public relations at a time many were against the idea of press releases; he was of the opinion that organizations that sent out press releases to newspapers with the hope of influencing their content were not in the wrong so long as the sources of such releases could be identified. He felt that
Largely centred on crisis management and reputation management, public relations is difficult to define in theory because it encompasses many aspects of modern day communication that organizations- whether profit or not for profit have to consider. From this, we can establish…
The author explains that as an initiative to encourage people to give up smoking, a campaign tagged ‘Stoptober’ has been launched in October 2012 in an attempt to urge UK’s 8 million smokers to quit or at least try to stop smoking for 28 days in October. This was the first ever mass quit attempt staged in the belief.
Conclusion 12 References 1. Introduction The expansion of recession from 2007 onwards has caused severe financial turbulences to all markets worldwide. In Britain also, the effects of the crisis have been made clear to businesses operating in all market sectors.
CHARITY FUNCTIONS It has been argued that the only function that charities can ever perform is that of relieving the symptoms without treating the disease. In effect, charities merely salve people's conscience while maintaining the status quo. While social organization has been an essential aspect of modern existence, few would argue that even the nations with the most functional government systems have been able to address the ever-burgeoning amount of social challenges.
Defining the problem Having developed from University of London’s Bedford College, Regent College has strived to the autonomous status it is today. The college path of success and self-establishment has a clear indication of a great future ahead. Regent college has as well grown from a subsidiary institute to a well-reputed academic giant.
Apart from the general form of interaction with the public, any public relations department plays a pivotal and comprehensive role in popularizing the various products and services of the business organization. In doing so, the public relations department has to maintain contact with a number of connected entities such as customers, suppliers, media partners and the general public (potential customers) as well by using all forms of communication mediums possible, chief ones among them being newspapers, magazines, television, radio and the Internet.
Even though government organizations are gradually more astringent with nonprofits to bring a range of services they are authorizedto offer, donations from persons, companies, and foundations are still serious to the monetary fitness of nonprofits.
This essay provides ways to improving charity practices that are to be used as a tool to bring greater clarity, consistency and transparency to the funding relationship between the Government and the voluntary sector.
PR plays an important role in building the image of the company through their calculated activities.
Conventionally most of the public relations activities were executed through media releases only. But as per the modern trends, a well planned PR strategy
e non-profits organizations; the above organizations had to update their strategies, including their marketing campaigns, in order to survive and to stabilize their performance. However, there have been business sectors on which the effects of the crisis have been quite severe.
The standards body defines an organizations terms and concepts related to social responsibility. In the contemporary era ethical practices are regarded as the most important concept behind the success of a business.
8 pages (2000 words)Essay
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